您的当前位置：首页 > 行业数据 > 蓝氏品牌GMV七年增长17倍，市占率升至4.5%

蓝氏品牌GMV七年增长17倍，市占率升至4.5%

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

2019年至2026年，蓝氏品牌线上GMV从0.6亿元增长至10.8亿元，七年累计增长约17倍；线上市占率从0.6%提升至4.5%。2021年GMV突破1亿元，2022年跃升至2.8亿元，此后持续高速增长，2026年前5个月市占率达4.5%。数据来源：久谦咨询、申万宏源研究

蓝氏品牌线上GMV及市占率变化
年份	线上GMV（亿元）	线上市占率
2019	0.6	0.6%
2020	0.6	0.6%
2021	0.7	0.7%
2022	2.8	2.8%
2023	5.0	5.0%
2024	8.1	8.1%
2025	10.8	3.5%
2026年1-5月	5.9	4.5%

数据来源：久谦咨询、申万宏源研究

从蓝氏品牌线上GMV及市占率的变化来看，可以提炼出三个关键判断：
GMV实现爆发式增长。蓝氏品牌线上GMV从2019年0.6亿元增长至2025年10.8亿元，七年累计增长约17倍。2022年GMV跃升至2.8亿元（同比+300%），2023年突破5亿元，2024年达8.1亿元，2025年进一步增至10.8亿元，连续四年保持高速增长。
市占率呈现先升后稳再升趋势。市占率从2019年0.6%持续攀升至2024年8.1%，2025年降至3.5%（可能与行业整体规模扩大及统计口径调整有关），2026年前5个月回升至4.5%，显示品牌在行业中的相对竞争力持续增强。
2026年前5个月GMV已达2025年全年的55%。 2026年1-5月GMV为5.9亿元，已达2025年全年10.8亿元的55%，市占率升至4.5%，全年有望继续刷新记录。