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爵宴核心单品价格：鸭肉干173元/kg领跑高端

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

爵宴品牌核心单品价格覆盖79-173元/kg区间。爵宴鸭肉干以173元/kg位居最高价位，爵宴风干粮（原生风干粮）定价110-129元/kg，源力碗烘焙犬粮（薄脆版-小型犬）79元/kg，爵宴狗主食罐-三文鱼92元/kg。产品矩阵覆盖风干粮、烘焙粮、主食罐、零食冻干等品类。数据来源：天猫、申万宏源研究

爵宴品牌核心单品价格一览
产品名称	品类	价格（元/kg）
爵宴鸭肉干	零食冻干	173
爵宴风干粮	风干粮	110→129
原生风干粮—鳕鱼配方	风干粮	110
爵宴狗主食罐—三文鱼	主食罐	92
源力碗烘焙犬粮（薄脆版-小型犬）	烘焙粮	79

数据来源：天猫、申万宏源研究

从爵宴品牌核心单品价格来看，可以提炼出三个关键判断：
零食冻干定价最高。爵宴鸭肉干以173元/kg位居所有单品之首，显著高于主粮类产品。零食类产品在爵宴品牌中承担高端定位和利润贡献的角色，体现了零食赛道的高溢价特征。
风干粮定位高端主粮。爵宴风干粮定价110-129元/kg，原生风干粮鳕鱼配方110元/kg，均为高端主粮价格带。风干粮采用低温风干工艺，保留了更多营养成分，定位高于传统膨化粮，是爵宴品牌主粮品类的核心产品。
烘焙粮与主食罐价格相对亲民。源力碗烘焙犬粮79元/kg、爵宴狗主食罐92元/kg，价格低于风干粮和零食，覆盖中高端价格带。丰富的产品矩阵使爵宴能够满足不同消费层级的需求，有利于品牌在狗零食和主粮领域的持续扩张。