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诚实一口GMV五年增长超10倍，市占率突破3%

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

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2020年至2026年，诚实一口品牌线上GMV从近乎零增长至9.5亿元，五年间实现爆发式增长；线上市占率从0.7%提升至3.1%。2021年GMV突破0.9亿元，2022年跃升至2.2亿元，2024年达7.4亿元，2025年进一步增至9.5亿元，2026年前5个月GMV为3.1亿元。数据来源：久谦咨询、申万宏源研究

诚实一口品牌线上GMV及市占率变化
年份	线上GMV（亿元）	线上市占率
2020	0.0	0.0%
2021	0.9	0.7%
2022	2.2	1.3%
2023	4.2	2.5%
2024	7.4	3.3%
2025	9.5	3.1%
2026年1-5月	3.1	—

数据来源：久谦咨询、申万宏源研究

从诚实一口品牌线上GMV及市占率的变化来看，可以提炼出三个关键判断：
GMV持续高速增长。诚实一口GMV从2020年近乎零增长至2025年9.5亿元，五年间增长超百倍。2022-2024年每年保持约70%-80%的同比增长，增速稳健且持续，2025年增速虽放缓至约28%，但仍保持强劲增长势头。
市占率稳步提升后高位企稳。市占率从2021年0.7%持续攀升至2024年3.3%，2025年小幅回落至3.1%，但整体保持在3%以上水平，反映品牌在行业中的竞争地位已较为稳固。
2026年前5个月GMV表现稳健。 2026年1-5月GMV达3.1亿元，已达2025年全年9.5亿元的约33%，考虑到下半年通常为消费旺季（含双11等大促），全年GMV有望继续保持增长。