在隐私至上的世界中扩大成功：无需第三方 Cookie 的高效营销.pdf

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1、Scaling Success in a Privacy First Scaling Success in a Privacy First WorldWorldApril 20252Copyright 2025 Wheelhouse DMGWeve been delivering performance for privacy-first brands for more than 12 years.3And working with some of the worlds most innovative brands for even longer.4Our Journey to Global

2、Digital Marketing ExcellenceInsulet Corporation partnered with Wheelhouse DMG in 2019 to prove and scale their digital marketing.5Copyright 2025 Wheelhouse DMGGlobal Engagement GrowthI N S U L E TTechnical ServicesDigital StrategyDigital AdvertisingUSAPlus EUPlus CanadaExpand EUPlus MENAPlus AUS2026

3、20252024202320222021202020196A Journey to Global Digital Marketing Excellence2,600%Increase in lead volume7A Journey to Global Digital Marketing Excellence4,000%Increase in highest-value leads8Copyright 2025 Wheelhouse DMGI N S U L E TAn Evolving Privacy Landscape20202018-9202120222023-42025-6GDPR e

4、nforcement begins,Firefox enhances tracking protection,Google launches Privacy SandboxGoogle announces third-party cookie phase-out,CCPA enforcement begins,Apple introduces App Tracking TransparencyGoogle tests FLoC,US states accelerate state-specific privacy regulationsHIPAA Privacy Rule expansion,

5、Googles introduces Topics API,EU implements DSA&DMA,FTC Privacy Enforcement ActionsMeta imposes data restrictions on“Sensitive Ad Categories,”11 more states announce privacy regulationsNine states implement privacy regulations,HIPAA Security Rule is updated,AHA v.HHS,Apple expands privacy features,C

6、PRA9Copyright 2025 Wheelhouse DMGIm going to share a scaling story and our recipe.Im also going to tell you how you can follow the same recipe.10Copyright 2025 Wheelhouse DMGAvailable as live links in slides shared after the conferenceReach out via email for direct download linksSlides with a gold b