引导医疗保健领域的信任：建立信心和知名度的营销策略.pdf

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1、Navigating Trust in Healthcare:Marketing Strategies to Build Confidence and VisibilityTopics for Discussion Who is the Informed Patient Why Trust Matters More Than Ever How to Use Local Search Rankings to Your Advantage When Negative Reviews Sting The Proof is in the(Social)Pudding Q&AStephen ByrneV

2、P,Growth&Patient ExperienceRancho Health MSOSam Gaynes Sr.Account Executiverater8Todays Speakers Who is the Informed PatientAwarenessExperienceDecisionResearchEngagementPatients start their journey online,reading reviews before considering referrals.84%check online reviews,with 51%reading 6+reviews

3、before choosing a provider.Negative reviews deter patients from booking,even with strong personal recommendations.In-office factors(wait time,friendliness,clarity)impact review likelihood and rating quality.45%value providers who respond to reviews.The Modern Patient JourneySource:rater8s 2025 Repor

4、tWhy Trust Matters Now More Than EverWho Would You Choose?The Importance of Trust in HealthcarePatients need to feel confident in their healthcare providers expertise,ethics,and commitment to their well-beingTrust influences patient satisfaction,loyalty,and willingness to follow treatment plansThe P

5、atient Trust CyclePatients trust other patients,not marketers.How to Use Local Search Rankings to Your AdvantageStrong&recent reviews are critical for appearing prominently in organic search results.The listing appearing first in an organic Google search will receive a 27.6%CTR.Source:BacklinkoLocal

6、 Search RankingsLocal search results are based primarily on:RelevanceDistance/ProximityProminenceSource:Google SupportSay hello to the new search with Gen AI.When Negative Reviews Sting41%of patients say their trust in a provider increases