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DC25_SLIDES_Drive_OmidaResearchAutomotiveSoftwareAdvances_Kyle.pdf

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1、Information Classification:GeneralWelcome to ConferenceJanuary 2830,2025Santa Clara Convention Center1ExpoJanuary 2930,2025 DesignCon 2025Automotive Software Advances&ImpactFiona.KPage 4Fiona KyleVP Research Integrated TechOmdiaFiona heads up a global team of 100 analysts focusing on Automotive Tech

2、,Displays,Manufacturing Tech,Smart Infrastructure,and Semiconductors.The goal is to help businesses understand these dynamic markets and provide actionable insights.OmdiaHQYour Presenter“Today,software is decentralized in a lot of black boxes,and we buy it from suppliers based on specifications.But

3、when we want a change and you have to talk to suppliers,it is too slow.”Jim RowanVolvo CEOPage 5Automotive Software Advances&ImpactCopyright 2025.All rights reserved Informa PLCInformation Classification:GeneralWhat are we going to talk about The SDV landscape Smart Cockpit Connectivity Impact on Au

4、tomotive Semiconductor landscapeInformation Classification:GeneralAutomotive Software Advances&ImpactThe first SDV?Page 7The SDV LandscapeAutomotive Software Advances&ImpactCopyright 2025.All rights reserved Informa PLCInformation Classification:GeneralDefining SDVsUpgradability:At least domain-spec

5、ific post-sale feature upgrades/additionsScope:In-Vehicle Infotainment(IVI)+Advanced Driver Assistance Systems(ADAS)/Autonomous Driving(AD)SystemsElectrical/Electronic Architecture:Domain-centralised*or zonal E/E architecture*Software architecture:Service-oriented architecture(SOA),Software isolatio

6、n(e.g.,virtualisation,containerisation,memory partitioning,etc.)Development Practices:Continuous Integration(CI),Continuous Testing(CT),and Continuous Deployment(CD)Supply Chain Relationship:Direct software sourcing(as opposed to Electronic Control Unit(ECU)-based contracts with Tier 1 suppliers)or

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1. **SDV定义与趋势**:SDV需满足域集中/区域EE架构、SOA软件架构、OTA升级等要求。2023年全球SDV销量占比仅3%,预计2036年达19%,其中区域架构年增速33%,高于域集中架构的26%。 2. **市场格局变化**:2023年美国OEM占SDV市场71%,2025年将被亚太地区(51%)超越,主导地位持续至2036年。 3. **智能座舱技术**:生成式AI语音助手(40%)、沉浸式娱乐(28%)和舱内感知(25%)为未来5年核心趋势。 4. **半导体影响**:2023年汽车半导体中,信息娱乐占比最高(23.3%),SoC市场预计2024年达87亿美元,ADAS和xEV系统驱动增长。 5. **数据与边缘计算**:仅3%车企完全具备处理海量数据能力,边缘计算被44%电信商视为SDV关键。
**SDV如何定义?** **智能座舱趋势?** **芯片市场影响?**
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