经济脉搏：2025 年的消费者和市场.pdf

1、 2025 Nielsen Consumer LLC.All Rights Reserved.2025 Nielsen Consumer LLC.All Rights Reserved.FMCG landscapeDevelopment and key trendsApril 2025Anna KarpowiczKrzysztof Szczerbacz2/4 2025 Nielsen Consumer LLC.All Rights Reserved.-32-24-16-808200420052006200720082009201020112012201320142015201620172018

2、201920202021202220232024Poland in UEGreat RecessionBREXITPandemicCov-19(Mar20)War in Ukraine(Feb22)Index 0(Jan24)Inflation17,2%(Sep22)-0,9-13,9Consumer mood Poland vs EUMARCH 2025Source:GfK An NIQ Company;Consumer Confidence Index study commissioned by the European Commission.2/4 2025 Nielsen Consum

3、er LLC.All Rights Reserved.Confidential and proprietary 2023 Nielsen Consumer LLC.All Rights Reserved.3Household purchasing power is increasingSince July 23,the pace of wage growth has exceeded that of FMCG prices.FMCG and average wage inflation rateInflation index(GUS):Central Statistical Office/Th

4、ematic areas/Prices.Trade/Price indices/Consumer price indices(inflation)/Monthly consumer price indicesAverage wages and salaries(GUS):Statistical/Signal studies/Announcements/List of announcements/Average monthly gross wage and salary in enterprise sector in December 20225,3%9,2%0,0%2,0%4,0%6,0%8,

5、0%10,0%12,0%14,0%16,0%18,0%20,0%sty.22lut.22mar.22kwi.22maj.22cze.22lip.22sie.22wrz.22pa.22lis.22gru.22sty.23lut.23mar.23kwi.23maj.23cze.23lip.23sie.23wrz.23pa.23lis.23gru.23sty.24lut.24mar.24kwi.24maj.24cze.24lip.24sie.24wrz.24pa.24lis.24gru.24sty.25GUS inflation%avg wages change(GUS)2025 Nielsen C

6、onsumer LLC.All Rights Reserved.2/4 2025 Nielsen Consumer LLC.All Rights Reserved.+5Indicator +20Indicator 0 to+20Indicator 0 to-20Indicator -20EU total:-14(+3)+1 to+5-1 to+1-5 to-1-5-11+8-17+/-0-26+2-20-11-20+2-7+4+1+6-21+/-0+15+7-18-4-1-1-7-1-45+5+/-0+9Change of the indicator:September 2024 vs.Aug