摩尔多瓦顶级零售商的数字化转型故事：从数据到决策.pdf

1、A Story of Digital Transformation at Moldovas TOP 1 Retailer:From Data to DecisionsGeorge Mincovschi,Chief Business Development Officer at Moldretail Group&Republic of MoldovaMoldova a landlocked country borderingRomania and UkraineOccupies an area of 33,483 kmPopulation approx.2.5 mlnCapital(and la

2、rgest city)ChiinuChiinu population 640.000Republic of MoldovaMoldovas Retail Market Overview 2024CompanyMarket share2024 year,EURMoldretail Group34,0%596 359 501Imensitate(Local)14,0%245 128 205Nr.111,4%200 512 821Metro9,5%166 105 115Kaufland8,9%155 882 051Rogob4,0%70 779 026Pegas2,0%35 571 751Other

3、s16,2%284 661 530*the share of organized retail in the total market amounts to 45%Moldretail Group OverviewFor over 20 years,Linella has been a pioneer of modern retail in Moldova.Moldretail Group continuously invests in advanced technologies,software solutions,including self-checkouts,modern commer

4、cial equipment,a centralized cooling system,new lighting technologies and of course people.The company strives to open and develop new stores to provide customers with the best possible shopping experience.600M EURannual turnover5500employeesover 260 storesin different formatsMoldretail Group-Linell

5、a Linella 400-600m,4000-8000 SKU Super Linella 600-1500m,8000-12000 SKUMoldretail Group-CIP 270-600m,2200-3700 SKUMoldretail Group-FIDESCO 100-250m,2500-3000 SKUMoldretail Group-BRAVO 1500-2200m2,12000-16000 SKUKey Challenges Before Transformation1INEFFECTIVE ASSORTMENTmanagement due to rapid growth

6、 and a large product portfolio2TIME-CONSUMING,MANUAL ASSORTMENT UPDATES leading to errors3INACCURATE DEMAND FORECASTING causing ordering mistakes and inventory issues4INEFFICIENT SHELF AND STORE SPACE UTILIZATION,leading to frequent replenishments,out-of-shelf,and overstock situations5LACK OF HIGH-Q