如何吸引酒店和场馆的生意.pdf

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1、Scene StealersHow to Reel in Business for Hotels and VenuesCustard a short introLondon-based PR agency for the venue and hotel industryGathering research and insights for the government,for industry and for the mediaDeveloping and training talent to challenge the thinking of PRTrainers in marketing

2、and communications and brand workshopsDevelopers of the hotel Crisis Management Model the Five CsCreating opportunities for clients through media,awards,thought leadership,partnerships and eventsCleverCustardReeling Screen into your PRCleverCustardIts more than moviesTraditional film and location Ic

3、onic filming spots Housing cast and crewNews and broadcasting opps Weather reports News interviews Political or major event coverage Human interestDocumentaries and factual entertainment Amazing hotels Hotel makeovers,behind the scenes Cooking contentReality TV and talent showsAudition venuesCompeti

4、tionsLove Island,Bake off etcThematic and trend driven tie-insBridgertonStrictly The ApprenticeInteractive and experiential tourismFilm themed packagesFan trails/geotaggingCleverCustardWhy Screen PR?Visual storytellingCredibilityDigital saturationTrust and authorityBrand AwarenessEmotional connectio

5、nGlobal appealMedia appetite and listiclesInspires incremental bookingsStreaming TV is opening up doors1.6bn+annual impact in UK(VisitBritain)80 million international travellers choose destinations based on film/TV(UNWTO)25%of people are inspired by content over advertisingAudience behaviour shifts:

6、From passive watchers to active travellersCleverCustardThe content inspired consumerDomestic holidays are on the rise again 28%of consumers are planning a long-stay holiday in the UK(RSM Outlook 2025)Slow paced storytelling is creating stronger connections and a sense of yearning3 out of 5 consumers