1、AnalysisonXiaomiAutosElectrification,Connectivity,Intelligence and Sharing,2024A Research on Xiaomi Auto:Xiaomi Autos strengths and weaknessesSince the release of SU7,Xiaomi delivered 7,058 units and 8,630 units in April and May,respectively,and more than 10,000units in both June and July.Xiaomi off
2、icially expects to fulfill 110,000 orders in November,which means it needs to achieve theaverage monthly delivery of 16,000 units in the next four months from August to November.Xiaomi Autos first car was a success thanks to its advantages in many aspects,but there are also some shortcomings in itsd
3、evelopment.Xiaomi Autos long-term goal is to become one of the top five global automakers with 15-20 years of efforts and create a mobilesmart space that looks good and is easy to drive,comfortable and safe.Relying on the strengths of Xiaomi Group,Xiaomi Autohas made an initial success in SU7.Howeve
4、r,to achieve its long-term goal,XiaomiAuto still has many problems to Research on Xiaomi Auto:Xiaomi Autos strengths and weaknessesStrength 1:Sufficient funds,ten times more investment topolish hot-selling productsCompared with other emerging auto brands that need to keep raising funds,Xiaomi Group
5、itself is a listedcompany with about RMB100 billion in cash.Traditional OEMs generally input 300 to 400 people andRMB1-2 billion in R&D funds to develop a vehicle.Xiaomi put 3,400 engineers and a total R&D funds ofRMB10 billion to develop its first car,of which the investment in the key technology i
6、ntelligent driving wasas high as RMB4.7 billion,with the dedicated team size exceeding 1,000 people.By H1 2024,Xiaomi Autohas published about 1,200 Chinese patents/patent fillings,most of which are autonomous driving andvehicle design Strength 2:High brand awareness and a huge fan baseStrength2:High
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