impact.com：融合策略：联盟营销与网红营销渠道融合变革驱动加速增长（英文版）（30页）.pdf

1、Research reportThe convergence strategy:Transforming affiliate and influencer channels to accelerate growthHow top brands are using a holistic,full-funnel approach with integrated partnerships9:41Link in bioShop nowShop now2:11View products#SponsoredContentsForeword by 02Foreword by Acceleration Par

2、tners03Introduction 04Methodology04Chapter 1:Partnerships suffer in silos06Chapter 2:What does it look like to operate these programs holistically?10Chapter 3:Leveraging UGC to create additional value18Chapter 4:Advocating for more budget with senior leaders22Chapter 5:5 expert tips to combine your

3、affiliate and influencer marketing strategies25Conclusion:Embrace the convergence2801ContentsForeword by Partnership marketing is entering its Golden Age.3XInfluencer marketing has more than worldwide since 2019,and more consumers are turning to influencers for inspiration and trusted recommendation

4、s.tripled in value16%Affiliate marketing is responsible for and more brands are leaning into this channel16%of e-commerce sales,Brands turn to partnerships to drive reliable,measurable,and cost-effective growth as paid advertising costs continue to balloon.With only 2%of consumers considering to lea

5、rn about new products,the days of brand-led paid social and pay-per-click dominance are numbered.traditional ads as the most credible sourceStill,with countless brands competing to engage audiences,ever-evolving data privacy restrictions,growing performance expectations,and dwindling budgets,CMOs ar

6、e pressured to deliver the same growth with fewer resources.The only answer is to diversify marketing effortswithout increasing the workload to manage more channels.Many brands are already seeing success with either affiliate or influencer marketing programs.However,some recognize the compound effec