《SensorTower：全球IP移动游戏市场格局-2023年IP手游竞争格局变化分析报告（36页）.pdf》由会员分享，可在线阅读，更多相关《SensorTower：全球IP移动游戏市场格局-2023年IP手游竞争格局变化分析报告（36页）.pdf（36页珍藏版）》请在三个皮匠报告上搜索。

1、?IP?2023?IP?2024 Sensor Tower Inc.-All Rights Reserved?IP?IP?IP?PC/?IP?-?IP?2024 Sensor Tower Inc.-All Rights Reserved?IP?IP?IP?Sensor Tower?IP?Sensor Tower?IP?IP?IP?IP?500?IP?IP?IP?IP?Sensor Tower?IP?Example:?IP?IP?IP?IP?IP?IP?IP?2023?IP?160?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower I

2、nc.-All Rights Reserved?Sensor Tower?IP?Game Taxonomy?IP?:?/?查?IP?/?IP?IP?DC?Uma Musume Pretty Derby?2023?IP?50?20?11?10?4?3.2?2024 Sensor Tower Inc.-All Rights Reserved?MONOPOLY GO!?IP?IP?IP?IP?2?IP?NCSoft?RPG?IP?(?)?3?Pokemon GO?IP?4?IP?5?IP?IP?IP?MOBA?同?IP?6?IP?2023?IP?20?IP?-App Store?Google Pla

3、y?IP?IP?IP?Monopoly?Board GameVideo GameComicsAnimated FilmFilmBookAnime/MangaCelebrityCasinoSportsTelevision 2024 Sensor Tower Inc.-All Rights Reserved2023?Scopely?同?MONOPOLY GO!?IP?IP?King?BANDAI NAMCOSQUARE ENIXNCSOFTNetmarble Games?TencentNianticSony CorporationKonamiScopelyElectronic Arts-?+?+?

4、+?BANDAI NAMCONCSOFTSQUARE ENIXNetmarble?ScopelyCyberAgentNianticSony CorporationTencentKonami+?NEW+?-?-?-?NCSoftBANDAI NAMCOTencentCyberAgent?ScopelySQUARE ENIXNianticSony CorporationNetmarbleKonami-?-?ScopelyTencentBANDAI NAMCOSQUARE ENIX?-?KonamiNianticNCSOFTSony CorporationCyberAgent,Inc.Netmarb

5、le+?-?-?-?/?+?-?+?-?-?-?+?-?+?-?-?-?+?+?2024 Sensor Tower Inc.-All Rights Reserved?RPG?Fate/Grand Order?-?/?RPG?Uma Musume Pretty Derby?(?)?EA Sports FC?(FC?)?MONOPOLY GO!?Marvel Contest of Champions?(?:?)?IP?2023?App Store?Google Play?IP?36%?RPG?IP?IP?Fate?查?IP?RPG?Fate/Grand Order?IP?Uma Musume Pr

6、etty Derby?(?)?略?Scopely?MONOPOLY GO!?IP?创?IP?创?EA Sports FC?FIFA?EA?FIFPRO?EA Sports FC?IP?RPG?奏?榄?IP?RPG?2024 Sensor Tower Inc.-All Rights Reserved?IP?2023?Google Play?App Store?查?IP?IP?奏?查?IP?IP?70%?般?IP?MONOPOLY GO!?奏凭?24?查?IP?IP?IP?查?IP?IP?Uma Musume Pretty Derby?(?)?查?IP?1?IP?/?2?IP?IP?榄?%?%?%

7、?%?%?/?%?%?IP?Uma Musume Pretty Derby?%?/?%?%?%?%?%?%?%?IP?MONOPOLY GO!?%?/?%?%?%?%?%?%?%?IP?MONOPOLY GO!?2024 Sensor Tower Inc.-All Rights Reserved?IP?查?IP?IP?Z?IP?奏?查?IP?IP?2?3?IP?/?IP?IP?IP?/?IP?4?IP?IP?/?IP?IP?凭?IP?2023?App Store?Google Play?%?%?%?%?%?%?/?%?%?%?%?%?%?%?%?%?/?%?%?%?%?%?%?%?%?%?/?

8、%?%?%?%?%?%?%?/?%?%?%?%?%?%?%?%?%?/?%?%?%2024 Sensor Tower Inc.-All Rights Reserved?IP?IP?2023?App Store?Google Play?Video GameAnime/MangaBoard GameSportsComics?RPGRPG?AR?RPG?RPG?RPG?查?/?IP?RPG?IP?RPG?/?RPG?RPG?略?榄?IP?IP?MONOPOLY GO!?IP?/?IP?奏?/?IP?RPG?IP?2024 Sensor Tower Inc.-All Rights Reserved?I

9、P?IP?IP?IP?2023?IP?IP?2023?76%?2023?MONOPOLY GO!?IP?IP?App Store?Google Play?奏?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?IP?IP?App Store?Google Play?-?%?%?%?%?%?%?%?%?%?%?%?%-?%

10、-?%-?%-?%?%-?%-?%?%?%?%-?%-?%-?%?%?Z?FIFA2020?2021?2023?EA Sports FC Mobile?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?MONOPOLY GO!?IP?2023?IP?App Store?Google Play?IPIP?Monopoly GO!?ScopelyMonopolyHasbroHasbro?Pokmon GO?Niantic?The Pokmon CompanyNintendo?Activi

11、sion Blizzard?Activision BlizzardActivision Blizzard?Z?BANDAI NAMCO?ZToeiToei Company?BANDAI NAMCO?ZToeiToei Company?:?Netmarble?MarvelDisney?WSOP Poker?Playtika?Caesars EntertainmentCaesars Entertainment?Electronic Arts?Lucas?lmDisney?Marvel Snap?Bytedance?MarvelDisney?RPG?Scopely?MarvelDisneyVideo

12、 GameBoard Game?CasinoComics?Film 2024 Sensor Tower Inc.-All Rights Reserved?EA?FIFA?FIFA?FIFA?MLB?2?NBA?NFL?WWE?IP?IP?IP 2023?App Store?Google Play?%?%?%?覆?%?%?%?%?%?%?%?%?%?%FIFAMLBWWE?%?%?%?%?%?%?%?%?%NBA?%?%NFL 2024 Sensor Tower Inc.-All Rights Reserved?IP?Ellen Degeneres?Ellen?IP?Heads Up!?Psyc

13、h!Outwit Your Friends?Heads Up!Charades for Kids?渴?YouTube?Ryans World?FGTeeV?Vlad and Nikki?IP?IP?IP 2023?App Store?Google Play?IP?Ellen?Ryans World?Hatsune Miku?Gordon Ramsay?Blackpink?Pewdiepie?Chuck E.Cheese?Kardashians?FGTeeV?Vlad and Niki?2024 Sensor Tower Inc.-All Rights Reserved?EA?FIFA?FC?K

14、onami?eFootball?EA?FIFA?FC?EA?FC?eFootball?FC?eFootball?startup campaign?Konami?eFootball?EA?FC?App Store?Google Play?US$?US$?MUS$?MUS$?MUS$?M?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?FC?2024?FIFA Mobile?2023?9?26?EA Sports FC Mobile?(FC?)Konami?2023?9?5?eFootball?2024 Sensor Tower Inc.-A

15、ll Rights Reserved?Netflix?IP?8?26?IP?好?450%?200%?IP?Voyage:The Grand Fleet?IP?IP?App Store?Google Play?,?,?,?,?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?Net?ix?2023?8?31?2024 Sensor Tower Inc.-All Rights Reserved?Roblox?IP?31?Roblox?IP?Cirque du Soleil?BLACKPINK?Takeshis Castle?Paris Hilt

16、on?IP般?BLACKPINK?Roblox?IP?Roblox?App Store?Google Play?US$?US$?,?,?US$?,?,?US$?,?,?US$?,?,?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?BLACKPINK?2023.8.25Takeshis Castle?2023.8.31?2023.8.12?2023.9.9 2024 Sensor Tower Inc.-All Rights Reserved?RPG?NieR Reincarnation?IP?NieR?App Store?Google P

17、lay?US$?US$?,?US$?,?,?US$?,?,?US$?,?,?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?/?NieR?2023.8.31?.?.?2024 Sensor Tower Inc.-All Rights Reserved?IP?创?PC/?PC/?PC/?Roblox?Google Play?App Store?PC/Mac?100?:?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?2023?IP?

18、IP2023?IP?App Store?Google Play?IP?/?MONOPOLY GO!US$?,?,?Scopely?Monster Hunter NowUS$?,?ARNiantic?Pokemon SleepUS$?,?The Pokemon Company?/?Tower of God:NEW WORLDUS$?,?RPGNetmarble Games Corp?/?Street Fighter Duel-Idle RPGUS$?,?RPGSony Corporation?MONOPOLY GO!?IP?2023?IP?IP?:?Niantic?同?Monster Hunte

19、r Now?查?IP?Street Fighter?Pokemon?RPG?IP?Tower of God:Great Journey?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?M?Ubisoft?IP?5V?:?Take-Two Interactive Zynga?Slots Casino?Zynga?IP?RPG?Zynga?Empires&Puzzles?:CotC?Excptional Global(NetEase)Square Enix?2022?:?BRIGHTO

20、N FRINGE LTD?EVE?CCP Games?(EVE Online)IP?4X?CCP Games?EVE Portal?IP?2024 Sensor Tower Inc.-All Rights Reserved?2023?PC/?:Circana?Warner Bros.Games?RPG?:?3?(2023)Activision Blizzard?24?Electronic Arts?2?Sony Interactive Entertainment?Nintendo?4?Activision Blizzard?RPG?:?2?(2022)Activision Blizzard?1

21、?Warner Bros.Games?Electronic Arts?FIFA?Electronic Arts?2023?PC/?IP?(Hogwarts Legacy)?IP?2?:?创?3?(2023)?:?创?2?(2022)?3?:?4?:?2?24?FIFA?3?:?创?3?:?创?2?1?2024 Sensor Tower Inc.-All Rights Reserved?IP?PC/?IP?2?初?同?创?3?2023?PC/?2?24?科?NFL?NFL?2023?2023?PC/?14?(?)?:?创?3?(2023)?24?2?B?B?B?B?B?B?B?M?M?M?M?.

22、?B 2024 Sensor Tower Inc.-All Rights Reserved?:?创?3?(?)?2?24?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%YouTubeFacebookSnapchatTikTokInstagram?OTT?YouTube?Facebook?PC/?2023?科?PC/?YouTube?Facebook?TikTok?Instagram?24?科?TikTok?Snapchat?YouTube?Facebook?5%?创?3?24?TikTok?科?Instagram?24?1

23、0%?Instagram?2?创?3?科OTT?YouTube?PC/?2023?PC/?2024 Sensor Tower Inc.-All Rights Reserved?PC?Xbox Series X?PlayStation?PlayStation?PlayStation?PlayStation?PlayStation?YouTube?YouTube?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?M?.?B?.?B-?-?-?-?-?-?YouTubeTikTokFace

24、bookInstagramOTT?PS?科?YouTube,TikTok,Facebook?Instagram?Snapchat?凭?科?2023?Circana?14?YouTubeTikTokFacebookInstagram?PlayStation?Y o u T u b e?Facebook?TikTok?Instagram?2024 Sensor Tower Inc.-All Rights Reserved?2?20?3?15?20%?30?YouTube?PC/?15?6?15-30?YouTube?PC/?YouTube?30?YouTube?2023?1?2?2023?2?10

25、?%15?%19-20?%28-30?%?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?MONOPOLY GO!?IP?7?10?MONOPOLY GO!?2023?12?Mr.Monopoly?Board Kings?Coin Master?MONOPOLY GO!?同?Coin Master?Board Kings?MONOPOLY?IP?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Righ

26、ts Reserved?IP?Wheel of Fortune:TV Game?Yahtzee with Buddies Walking Dead:Road to Survival?WWE Champions Yahtzee with Buddies Dice?Looney Toons World of Mayhem?Scrabble Go?PierPlay?Omnidrone?Titan Brawl?GSN Games?Tiki Solitaire Tripeaks?Kingdom Maker?Global Worldwide?Savvy Games?Scopely?MONOPOLY GO!

27、?WithBuddies?Dice With Buddies?PierPlay?Scrabble Go?Genjoy?Tuscany Villa?FoxNext?MARVEL Strike Force?Digit?Star Trek Fleet Command?Stumble Guys?Tag Games?Pocket Mortys?Scopely?凭?Scopely?2015?2018?Scopely?IP?2020?Scopely?2015?Yahtzee with Buddies?Scopely?MONOPOLY GO!?Scopely?IP?Scopely?Scopely?Walkin

28、g Dead?IP?2023?MONOPOLY GO!?Scopely?Savvy Games?2024 Sensor Tower Inc.-All Rights Reserved?IP?20%?同?Pokemon Go?Monster Hunter Now?Niantic?IP?EA?FIFA?RPG?IP?Fate/Grand Order?Uma Musume?(?)?IP?IP?IP?MONOPOLY GO!?IP?IP?IP?2023?App Store?Google Play?AR?RPG?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%?%

29、?%?%?%?%?%?%?%IP?IP?Sensor Tower Inc.-All Rights Reserved 2024 Sensor Tower Inc.-All Rights Reserved?Scopely?2023?MONOPOLY GO!?Scopely?IP?IP?IP?IP?同?IP?IP?MONOPOLY GO!?+?IP?PC/?2023?PC/?24?科?2024 Sensor Tower Inc.-All Rights ReservedSensor Tower 简介全球信息覆盖 平台提供移动市场关于下载和应用内收 入最全面的数据信息，其中App Store 全球数据覆

30、盖率达到99%Sensor Tower?商店数据获取 通过API从App Store以及Google Play商店获取数据以天为单位及时更新精准数据指标 多次行业验证产品对标里程碑事件 数据误差5%产品功能创新 平台持续更新产品功能，致力于更 好地服务合作伙伴和客户?2024 Sensor Tower Inc.-All Rights ReservedSensor Tower?Store Intelligence?&?App Intelligence 应用情报 Ad Intelligence 广告情报 Usage Intelligence 使用情报 App Teardown 应用拆解 Consumer Intelligence 用户情报?DAU/MAU?SDK?SDK?2024 Sensor Tower Inc.-All Rights ReservedSensor Tower?L O N D O NS A N F R A N C I S C OK O R E AC H I N A?:sensortower- ?SensorTower?J A P A N?2024 Sensor Tower Inc.-All Rights Reserved?Sensor Tower?凭?Sensor Tower?sensortower-