简洁的悖论（以及摩擦的必要性）.pdf

1、(phew)credit:cottonbro on pexelsperfectlyforgettablea vizualization(request 1 of 2)customers(i.e.theyre just transactions)consumers(i.e.they deplete resources)users(uhhaddicts?)ultimately,they are people.credit:cottonbro on pexelsnod(itll be fun)boomer1946-1964(liberty,freedom)x 1965-1980(practicali

2、ty)y1981-1996(convenience)z 1997-2012(detachment/rideshare)2013-2024(least effort invested)2025-2039(unknown)credit:cottonbro on pexelsy1981-1996(convenience)z 1997-2012(detachment/rideshare)credit:cottonbro on pexelsy1981-1996(convenience)z 1997-2012(detachment/rideshare)78%reported screen fatigue8

3、4%value physical over digital experiences71%seek tech-free momentscredit:cottonbro on pexelsthis is maya.144:phone checks7.6:social media profiles4.8:personascredit:cottonbro on pexelsf*frictioncredit:kelly on pexelsfriction=attachmentcredit:semyon borisov on unsplashfriction=prompt:who needs button

4、s when you have a screen?friction=attachmentfriction=opportunity:the car industrys iPhone moment friction=attachmentfriction=promptfriction=competition:bigger is better,more is more friction=attachmentfriction=promptfriction=opportunitycognitive load=overdrive50 x500,000 receptors/handtactile feedba

5、ck=:lasting feeling and recall:memory:ritual:connectiontouchscreens=:temporary impressionstactile feedback=:lasting feeling and recall“from the id.2allonwards,we will have physical buttons for the five most important functionswe will never,ever make this mistake any-more.on the steering wheel,we will havephysical buttons.no guessing anymore.theres feedback,its realpeople love this.honestly,its a car.its not a phone.”-Andreas MindtVW head of designfriction creates presencefriction shapes identityfriction builds memorycredit:kelly on pexelsthank you