小组讨论：重新思考车内控制：面向后电动汽车时代的汽车设计.pdf

1、RETHINKING INTERIOR CONTROLS:DESIGNING FOR A POST-EV AUTOMOTIVE FUTUREPanel Discussion Automotive Interiors ExpoLori MavisProduct Manager/ConsultantDerek PrenticeExperience Strategy/ConsultantTony SumcadTech Specialist/ConsultantSo,how does this impact an industry that intended to go all EV and is n

2、ow backing away from this strategy?Traditional OEMs often require 48+months to develop new models,while newer players accomplish this in under 30 months.STRATEGIC CONTEXTEV feature focus&pricing influence on OEM product and design.Two buyers,two visions:Consumer desires vs.Fleet needs.Interior desig

3、n priorities:Customer experience vs.Fleet Operations.CustomerExperienceFocusSystem Complexity:Learning curve with each upgrade.OS Expansion:Innovation or Obstacle to Adoption?Younger Buyers choose Aftermarket Solutions over OEM.DesignImplicationsWhats the path to intuitive,human-centered design?How

4、can interior layouts reduce screen fatigue and cognitive overload?How can OEMs balance innovative design?Commercial vsConsumer DynamicsEfficiency for fleets or premium personalization for consumers?What does brand continuity mean?Q&AThank you for joining our discussion!Connect with Us:Lori MavisDerek PrenticeTony Sumcad