1、preencoded.pngDesigning for CorrectnessHow does Emotive Design,Innovation and Enterprise Align?Jesse Diephuis|InteriVision Summit 2025preencoded.pngIs Good Design Good Business?How do you create lasting design?Correctness is notonly about aesthetics.we tend to focus only on the tangible.but there is
2、 also correctness in speed to market,empathy,and enterprise innovation.How dowemake sure weare solving the right problems?Innovative Design isnot only the pace of delivery,but more a focus on overall effectiveness and holistic Brand experiences through products+services.preencoded.pngQuintEssentiali
3、sm:Essence of Design?Design is about capturing emotive feelings and experiences.not just forms.Entice,Entry,Explore,Engage,Exit&ExtendEntice,Entry,Explore,Engage,Exit&Extend(TheFive Es of business).Consider the longtail of innovation,the Enterprise of Products,HMI,Experiences and Brand adjacent acti
4、vities.When Design vision is achieved,brand equity enables expansion.Examples:Apple moving into Health,Tesla moving into AI and Robotics&Amazon moving into Web services and logistics.preencoded.pngEmbrace Multidisciplinary ExperiencesProduct development across Interior,Exterior,Production,Advanced P
5、rograms;Ford&GM.Disruptions revealed important skills to me personally.I discovered that I am much more thanany title.Look to adjacent spaces:Design Research,Foresight&Collabs.Embrace changes;personal resilience comes from setbacks,sometime the universe opens doors.Consulting roles Idea Couture&D-Fo
6、rd rely heavily on Non-linear experiences.How do you turn nightlife rituals into story-telling platforms?What does luggage do for you for all the other 365 days of the year?preencoded.pngHuman Experiences,Automotive InteriorsTechnology must serve human experiences.Genuine Design challenges are revea