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设计以追求正确性:情感、生态系统和创新如何协调一致.pdf

上传人: 芦苇 编号:1146352 2026-02-14 11页 720.85KB

1、preencoded.pngDesigning for CorrectnessHow does Emotive Design,Innovation and Enterprise Align?Jesse Diephuis|InteriVision Summit 2025preencoded.pngIs Good Design Good Business?How do you create lasting design?Correctness is notonly about aesthetics.we tend to focus only on the tangible.but there is

2、 also correctness in speed to market,empathy,and enterprise innovation.How dowemake sure weare solving the right problems?Innovative Design isnot only the pace of delivery,but more a focus on overall effectiveness and holistic Brand experiences through products+services.preencoded.pngQuintEssentiali

3、sm:Essence of Design?Design is about capturing emotive feelings and experiences.not just forms.Entice,Entry,Explore,Engage,Exit&ExtendEntice,Entry,Explore,Engage,Exit&Extend(TheFive Es of business).Consider the longtail of innovation,the Enterprise of Products,HMI,Experiences and Brand adjacent acti

4、vities.When Design vision is achieved,brand equity enables expansion.Examples:Apple moving into Health,Tesla moving into AI and Robotics&Amazon moving into Web services and logistics.preencoded.pngEmbrace Multidisciplinary ExperiencesProduct development across Interior,Exterior,Production,Advanced P

5、rograms;Ford&GM.Disruptions revealed important skills to me personally.I discovered that I am much more thanany title.Look to adjacent spaces:Design Research,Foresight&Collabs.Embrace changes;personal resilience comes from setbacks,sometime the universe opens doors.Consulting roles Idea Couture&D-Fo

6、rd rely heavily on Non-linear experiences.How do you turn nightlife rituals into story-telling platforms?What does luggage do for you for all the other 365 days of the year?preencoded.pngHuman Experiences,Automotive InteriorsTechnology must serve human experiences.Genuine Design challenges are revea

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1. **设计正确性**:不仅关乎美学,更需解决速度、共情与企业创新问题,确保解决正确问题。 2. **情感化设计**:核心是捕捉情感与体验,而非仅形式;通过“五E模型”(Entice, Entry, Explore, Engage, Exit & Extend)构建整体品牌体验。 3. **跨学科融合**:设计需结合人类学、社会学、营销与远见,通过“非线性经验”和跨领域协作(如设计研究、前瞻合作)推动创新。 4. **AI与未来**:关注AI如何增强情感、认知及健康,并需策划“品牌化场景”以应对AI生成内容的冲击。 5. **核心原则**:以客户洞察为基础,跨文化追踪信号,设计需经久、有影响力且整体化,深度思考语境。
**设计如何正确?** **AI如何增强体验?** **跨学科如何创新?**
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