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图表37、淘系不同年龄段消费增速同比
图表37、淘系不同年龄段消费增速同比
行业数据
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潮玩行业：POP MART凭何取胜？（26页）.pdf
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行业数据
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图1：不同年龄段人群常观看的美妆视频类型（Tinuiti 2026年3月调查）
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行业数据
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图6 在选择或更换兽医诊所之前，您有多可能阅读在线评价？（按年龄段）
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行业数据
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图8 您如何评估对兽医诊所的满意度？（按年龄段）
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行业数据
2026-03-31
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图14 您最喜欢的与兽医诊所联系的方法是什么，用于非紧急预约、信息和支付？（按年龄段）
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行业数据
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2025年全国女性网络消费年龄段分布
fCDlubTpvoTmrrUgICB8IOWNoOavlO+8iCXvvIkgfAp8LS0tLS0tLS0tLXwtLS0tLS0tLS0tLXwKfCAzMCAtIDQw5bKBIHwgNDIuOTcgICAgIHwKfCAyMCAtIDMw5bKBIHwgMzcuOTggICAgIHwKfCA0MCAtIDYw5bKBIHwgMTguMDYgICAgIHwKfCA2MOWygeS7peS4iiAgfCAwLjk5ICAgICAgfAoK6LWE5paZ5p2l5rqQ77yaV1dXLjEwMEVDLkNO
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图2-232025年不同年龄段人群购买的珠宝类型占比
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自研数据
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2025年我国各个年龄段消费者拥有不同类型饰品的人群占比
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行业数据
2026-03-05
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各年龄段人口占比与消费倾向相关系数2
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行业数据
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50-59岁是目前国内人数占比最高的年龄段
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行业数据
2026-02-25
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图3-72022年日本各年龄段户主家庭的存款分布
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自研数据
2026-02-09
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图7：中国AI玩具消费人群年龄段分布
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圈层文化的粉丝经济效益下，激发了 Z 世代为自己的兴趣买单的意愿。模玩手办圈的付费载体包括了机甲模型、手办、潮玩盲盒，这类产品的精神内涵、文化内核、高颜值及收藏性对 Z 世代具有强大的吸引力。
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潮玩行业：POP MART凭何取胜？（26页）.pdf
图表8、盲盒的推出形式
图表6、合作艺术家
图表5、IP的获取方式
图表4、POPMART主要IP，及所开发的产品占总收入的比例
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