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蓝月亮2019年在衣物清洁、个人清洁、家居清
蓝月亮2019年在衣物清洁、个人清洁、家居清
行业数据
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所属报告：
蓝月亮集团深度报告：洗衣液龙头品牌商渠道与产品进阶（33页）.pdf
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相关数据
蓝月亮收入、零售额及归母净利率
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行业数据
2025-02-28
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威露士&蓝月亮销售量（万件）及增速
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行业数据
2022-11-16
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行业数据
2022-11-16
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历年蓝月亮天猫双十一销售均价
fCAg5bm05Lu9IHwg6ZSA5ZSu5Z2H5Lu377yI5YWD77yJIHwgeW95ICB8CnwgLS0tIHwgLS0tIHwgLS0tIHwKfCAyMDE5IHwgODIuNSB8IC0gIHwKfCAyMDIwIHwgNzEuNSB8IC0wLjA3ICB8CnwgMjAyMSB8IDc0LjUgfCAwLjAzICB8CnwgMjAyMiB8IDcwLjUgfCAtMC4wNSAgfAoK6LWE5paZ5p2l5rqQ77ya6a2U6ZWc5biC5Zy65oOF5oql77yM5Zu96IGU6K+B5Yi456CU56m25omA
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行业数据
2022-11-15
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历年蓝月亮天猫双十一销售额
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行业数据
2022-11-15
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行业数据
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维达、蓝月亮上榜天猫、快手、抖音平台家清个护类销售前十
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行业数据
2021-11-18
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蓝月亮不同类型分销商销售占比
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2021-09-23
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蓝月亮在提升与终端消费者接触及加强用户运营方面的布局
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行业数据
2021-09-23
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图表24蓝月亮募集资金用途
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行业数据
2021-09-23
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图表1蓝月亮发展历程
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行业数据
2021-09-23
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图表23蓝月亮股权结构
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行业数据
2021-09-23
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图表60蓝月亮各类产品产能布局情况
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2021-09-23
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图表83月亮小屋收入规模及增速
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2021-09-23
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品牌商集中度较高，占据价值链最高比重。家庭清洁产品行业参与者较多，主要有宝洁、联合利华、威莱、强生等外资企业以及立白、纳爱斯、蓝月亮、和记黄埔等内资企业。家庭清洁行业不同类目公司集中度较高，但竞争结构差异较大。根据 Frost&Sulliva 2019年数据，衣物清洁、个人清洁、家居清洁三大细分子行业前五大公司份额分别为 67.4%、70.1%、68.6%；但内部结构而言，立白集团以超过 20%份额居衣物清洁行业榜首，相较于个人清洁及家居清洁行业龙头企业 49%及 32%份额集中度稍有逊色。以蓝月亮深层洁净洗衣液为例，品牌商占据终端市场价值 40-50%左右，拥有全产业链最高价值量占比。
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蓝月亮集团深度报告：洗衣液龙头品牌商渠道与产品进阶（33页）.pdf
不同公司衣物清洁领域专利数量对比情况（个）
衣物清洁2015-2019年公司维度市场格局变化情况（单位：%）
家庭清洁领域头部国货集团基本情况
未来五年内家庭清洁行业细分市场成长性
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