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蓝月亮收入、零售额及归母净利率
蓝月亮收入、零售额及归母净利率
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所属报告：
若羽臣-公司深度报告：绽家放量斐萃初见成效代运营企稳回升-250227（31页）.pdf
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fCDml7bpl7TmrrUgICAgICAgICAgIHwg6Zu25ZSu5oC75LiN6Imv6aKd5YeA5aKe77yI55m+5LiH77yJIHwKfC0tLS0tLS0tLS0tLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS18CnwgMUgyNOebuOi+gzIwMjMgICAgICB8IDU1MDAwICAgICAgICAgICAgICAgICAgfAp8IDIwMjTnm7jovoMxSDI0ICAgICAgfCA4ODAwMCAgICAgICAgICAgICAgICAgIHwKfCAxSDI155u46L6DMjAyNCAgICAgIHwgODQwMDAgICAgICAgICAgICAgICAgICB8CnwgMjAyNeebuOi+gzFIMjUgICAgICB8IDUwMDAwICAgICAgICAgICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya5YWs5Y+46LSi5oql77yM5Lit5rOw6K+B5Yi456CU56m25omA
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图表14阿奇霉素制剂销售额（院内/零售）及同比
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大单品放量+全品类发展驱动快速增长，对标龙头成长空间大。我们认为：1）从行业视角，高端家清市场正处于0-1过程，未来成长空间大，绽家作为先发者有望巩固优势持续放量；2）从品牌视角，洗衣液单品人群扩容+复购率提升带动放量，全品类发展提升连带带动品牌扩容。以蓝月亮为例，该品牌聚焦大单品打造，22年收入体量达79.5亿元（参考渠道结构预计零售额高于欧睿口径下的86亿元），衣物清洁领域份额为10.4%，18年以来稳居TOP3；对标龙头，绽家成长空间广阔。参考欧睿数据，若假设行业未来5年复合增速为2%，高端市场占比15%，绽家份额为30%，则品牌零售额可达64亿元。
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