印度文具和艺术市场概况.pdf

1、22ndStationery&ArtsGlobal Stationery MarketSource:Technopak,DRHP,PPFAS ResearchIn USD Billion170181145192220050100150200250CY16CY20CY21CY22CY27CAGR:2.0%CAGR:2.8%Global Stationery MarketSource:Technopak,DRHP,PPFAS Research32%33%18%3%2%9%2%1%31%31%18%3%2%12%2%1%0%5%10%15%20%25%30%35%Scholastic station

2、eryPrinting and writing paperOffice StationeryFine artsScholastic artPen&writing instrumentsStationery adhesiveHobbys&craftGlobal stationery marketCY27CY22Consumers by age groupChildren(global Source:Technopak,DRHP,PPFAS ResearchIn USD BillionKey players IndiaSource:Technopak,DRHP,PPFAS Research29%3

3、5%37%43%71%65%63%57%0%20%40%60%80%100%120%FY17FY22FY24FY28EBrandedUnbrandedITC stationery,20%DOMS,12%Hindustan Pencils,9%Flair Writing,8%Camlin,7%Luxor,5%Linc,4%BIC Cello,4%Navneet Education,4%Rorito,2%Others,25%Non paper stationery paper stationerySource:Technopak,DRHP,PPFAS ResearchSegmental marke

4、t sizeIn CrsDOMS most diversified playerCompany nameNotebooks Papers PensPencilsMarkers&HighlightersTechnical instrumentsOffice suppliesBasic ArtsFine ArtsEraser Sharpener AdhesivesOthersDOMSKokuyo CamlinHindustan PencilsNavneet EducationLuxorLincFlairRoritoBIC CelloITC StationeryKangaroPresence of

5、players across categoriesCompany nameBrandsNo of product categoriesDOMSDOMS,C3,Amariz,Fixy Fix11Kokuyo CamlinCamlin,Camel10NavneetNavneet,Youva10ITC StationeryClassmate,Paperkraft9FlairFlair World Class Pens,Hauser Germany,Pierre Cardin Paris,Rudi Kellner Germany,Flair Creative,Flair Electronic Calc

6、ulator,Hauser Artz,ZIG9LincLinc,Pentonic,Uniball,Deli8BIC CelloBIC Cello7Hindustan Pencils Nataraj,Apsara,Nataraj Pens7LuxorLuxor,Parker,Waterman,Pilot,Schneider5RoritoRorito5KangaroKangaro1Exports from IndiaSource:Ministry of Commerce&Industry,Technopak,PPFAS ResearchDistribution channels in IndiaS