付费渠道利润增长.pdf

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1、Profit Rise with Paid ChannelZidni Kadir,Head of Subscription Growth,Harian Kompas(Kompas.id),Indonesia.INMAAPAC News Media Summit29-30 Aug 2024Challenge&Opportunity ContentsOur ApproachImplementation Optimization 01020304Introduction:Well be discussing Kompas.ids approach to revenue optimization th

2、rough paid channels,with a focus on Instagram and Meta Ads.Well explore how we utilize pixel tracking for more accurate retargeting,craft segmented content tailored to user profiles,and leverage key promotional moments like double dates and paydays to boost conversions and profitability.Challenge&Op

3、portunity 01Harian Kompas(Kompas.id)INMAAPAC News Media Summit29-30 Aug 202401.Why Pay When Its Free in Every Way?With 3,886 digital media sites and endless social media streams,Indonesians wonder why pay for news when free is what they see?Challenge02.Lack of Awareness of the Difference Between Soc

4、ial Media Content and Journalistic Product.The public often struggles to see the difference between the noise of social media content and the depth of quality journalism.If the output seems the same,why should they pay for a name?03.From Telling to Selling.Media once spread the word,now they must ea

5、rn.To turn readers into buyers,a new path they mustlearn.Harian Kompas(Kompas.id)INMAAPAC News Media Summit29-30 Aug 2024A large number of Indonesians are highly active on social media.This presents a great opportunity for us to introduce our products through social platforms and paid channels.As ho

6、axes spread on social streams.With many account chase pageviews,we at Kompas take a broader view,choosing depth over hype,to keep our values true.OpportunityAPAC News Media Summit29-30 Aug 2024Harian Kompas(Kompas.id)INMA01.Why Pay When Its Free in Every Way?With 3,886 digital media sites and endles