提高受众参与度：将用户需求与人工智能整合到新闻编辑室中.pdf

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1、summitnews mediaasia&pacificintegrating user needsand AI in newsroomsBoost audienceengagementRutger Verhoevenfounder|cmoUser Needs Model v2.0A super quick resume of theuser needs model v2.0everyday,factual(breaking)newsgive me an overview of the newsstories you can learn from,unravel complex thingsh

2、elp me to improve my lifehelp me form my opinion,with experts&analystsconnect people to initiatives&eventsgive me something else,a lighter takecommon people doing inspiring thingsIn 2023,we surveyed over 300 newsrooms worldwide to understand their knowledge of artificial intelligence and of the user

3、 needs concept.Here are the key findings:of participants misunderstood how to effectively implementthe user needs concept in their newsroom.60%did not use AI to generate alternativeheadlines.37%did not use AI to improve efficiencyand effectiveness in their newsroom.30%scan me&try it yourself!notific

4、ationCreate a follow up for this story from an emotional angle in order to grow the engagement.How does AI supportuser needs?How can AI supportmy workflow?Can the AI techcome up with headline suggestions and A/B test images?Is that possible?Are you curious or have any questions?Get in touch with us!scan me or go