在回避新闻的时代通过社交优先的媒体几乎浏览内容.pdf

1、Navigating Content In The Era Of News AvoidanceFounder&Editor-in-Chief of AlmostAudience development at QuickTake by Bloomberg and BuzzFeed NewsCurrently working with some of the biggest non-profit brands including Amnesty International,Save the Children and ICRC.kassyhttps:/reutersinstitute.politic

2、s.ox.ac.uk/digital-news-report/2022/young-audiences-news-mediaFrom 50,000 to nearly 800,000 followers in a year,the fastest growing news account on Instagram in 2018Unprecedented followers under 18 for a news account on InstagramDouble digit interaction rateworldFastest growing news account on Insta

3、gram in 2018793K1,50014%24%FollowersDaily follower growthDaily interaction rateConversion rate(follows/profile visits)at its peakBuzzFeed worldat its peakMission:Inform young people,in particular young women,about important issues going on around the world Reflect the diverse and young audience,high

4、lighting underreported communities and minoritiesA bilingual,independent,social-first news outlet delivering global news stories and empowering young voicesAlmost243KTotal followers across accountsReach in 60 days(June to Aug.2024)Almost In Numbers28.4MAlmost In NumbersOur audience is predominantly

5、young people all around the worldAlmost has a double digit engagement rate,completely outperforming both traditional and digital media outlets*2022 Instagram data from CrowdTangle*English Instagram and TikTok Habits are changing Audiences are increasingly spending the majority of their time on socia

6、l media platforms focused on videos such as Instagram and TikTok Reach younger and wider audiences We should be deliver the news to audiences wherever they are in ways that make sense to them and also feel natural to the platformsWhy Social First?Students aged between 11 to 18 fr