面向 Z 世代和 Alpha 世代的营销：挑战与机遇.pdf

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1、Marketing to Gens Z and Alpha:challenges and opportunitiesOskars Killo Sauce(m)Casey Cohen Cineworld CinemasMikkel Hagedorn CinematazticJoshua Heaton-Armstrong Sony PicturesJade Spencer Snap Inc.gen z and alphaengagingOSKARS KILLO,SAUC Eget CineGame now!dripcheugybussinslapsrizzok boomerskrrtmain ch

2、aracterno capskibidigyatbetsigmaslayiykyksaltystanyapWho are they?where are they?The demographic cohort succeeding Millennials and preceding Generation Alpha,most frequently being defined as people born from 1997 to 2010.They are tech-savvy,obsessed with aesthetics,spending more time online than pre

3、vious generations.With the Web 2.0 revolution throughout the mid-late 2000s and early 2010s,theyve been exposed to an unprecedented amount of technology in their upbringing,with the use of mobile devices growing exponentially over time.Less hedonistic compared to previous generations.gen zauthentici

4、tydiversity&inclusivitynostalgia transparency health&environmentWhile gen z adapted to technology as it developed,gen alpha has known no other way of life,they dont know a world without smart phones.Born between 2010&2024,the first generation to grow up entirely in the digital age.They are defined b

5、y deep integration with technology,shaping their expectations for seamless digital experiences&making them a highly informed and discerning audience.Always connected,they crave interactivity,immersive experiences,and gamification-these are not just gimmicks but essential tools for engagement.gen alp

6、haauthenticityhyper-connectivityedutainmentinteractive mediagamification trends(uk)roblox(global)oskarssauce.londonMarketing to Gens Z and Alpha:challenges and opportunitiesOskars Killo Sauce(m)Casey Cohen Cineworld CinemasMikkel Hagedorn C