电影和电影院中的 Al.pdf

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1、AI in cinema and filmDavid Hancock OMDIA(m)Jess Carlin AtonikRob Lea VueRob Mitchell Gower Street AnalyticsTim Potter OneCinema Rich Welsh Deluxe Cinema Copyright 2024 TechTarget,Inc.or its subsidiaries.All rights reserved.AI in Film and Cinema:State of the Market,2025UKCA Conference,March 2025David

2、 Hancock,Chief Analyst,Media&E AI in Film and Cinema:State of the Market,2025Copyright 2024 TechTarget,Inc.or its subsidiaries.All rights reserved.Page 4 Being used everywhere in film chain Studios and producers looking to cut costs,and AI can increase efficiency while cutting costs in process-drive

3、n areas Dont compromise on human soul human understanding of context and nuance is still the key differentiating factor AI can reduce the gap between large and small it can definitely help smaller companies to thrive.AI in film and cinema:Omdia View AI in Film and Cinema:State of the Market,2025Copy

4、right 2024 TechTarget,Inc.or its subsidiaries.All rights reserved.Page 5Film companies will aim to strike a balance between internal development of their own AI tools,and purchasing commercial solutionsInternal tool development Fully customized to companys needs and requirements Less reliance on ext

5、ernal partners for critical workflows Proprietary tools can provide an edge petitors Requires scarce specialized expertise in AI Incurs both upfront and long-term maintenance costs No guarantee of return on investmentExternal commercial toolsGreatly lowers upfront investment costsLeaves AI developme

6、nt challenges to specialists with greater expertiseFaster to implementGreater uncertainty regarding copyright and legal issuesUnpredictable long-term costsRisk of vendor lock-in or loss of support AI in Film and Cinema:State of the Market,2025Copyright 2024 TechTarget,Inc.or its subsidiaries.All rig