聚焦——Vue Lumière.pdf

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1、Spotlight Vue LumireEve GabereauVue LumireTHE NEW FILM DISTRIBUTION DIVISION OF VUEE VE G AB E RE A U D IR E CT O R OF D IS T R IB UT I ONWelcomeIntroducing Vue LumireWhy now?Films and audiencesWorking with filmmakersAmplifying distributionCase studiesNext stepsWHAT IS VUE LUMIRE?What is Vue Lumire?

2、Why Now?Films and AudiencesRELEASING ARTHOUSE,FNIEL and UK INDEPENDENT FILMSFilms and FilmmakersMarketing AmplifcationCase StudiesRELEASING ARTHOUSE,FNIEL and UK INDEPENDENT FILMSFILMPR Support through Specialist AgenciesFILMWebsiteSites/ExhibsFILMPaid Media ActivityDisplay SocialFILMMarketing Asset

3、s for cinemas&outreachFILMTest screenings to build awarenessFILMPremiere EventVUEAwareness CampaignVUEOut Now CampaignVUESustain CampaignBROADENING THE REACH OF INTERNATIONAL AND INDEPENDENT FILMSItalian release detailsUK/IE release date:26 April 2024GBO:341,378(Vue:156,433,Non Vue:189,945)Vue marke

4、t share:45.82%Total no.of bookings:293(Vue:92,Non-Vue:201)Total no.of cinema partners:51,including VueUK previews,LSQ premiere,marketing,PR,outreachBeyond theatrical THERES STILL TOMORROW(C ANCORA DOMANI)THERES STILL TOMORROW Global phenomenon of BlueyUK/IE release date:9 August 2024GBO:1,073,006(Vu

5、e:529,518,Non-Vue:533,488)Vue market share:50.28%Total no.of bookings:396(Vue:93,Non-Vue:303)Total no.of cinema partners:15,including VueAdmissions and ticket priceDirect Marketing,social media and word-of-mouthBLUEY AT THE CINEMA:FAMILY TRIP COLLECTIONBLUEY AT THE CINEMA:FAMILY TRIP COLLECTION2024 in Review Landmarks and benchmarksNew Release Bluey at the Cinema:Lets Play Cheffrom 2 May across the UK and Irelandwider cinema footprint 300 to 500+longer theatrical rungreater marketing spend and outreach2025 Slate Coming soonCOMING SOONTHANK YOU