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1、2020 REPORT Stephanie Mansourian and Daniel Vallauri TREE PLANTING BY BUSINESSES in France, Switzerland and the UK A study to inspire corporate commitments Adobe Stock / lovelyday12 Acknowledgements: We would like to thank all interviewees for this study: Marine dAllanc, Benjamin de Poncheville and
2、James Rawles from WWF France, Claude Fromageot (Groupe Rocher), Jonathan Guyot (all4trees), Valentin Hervouet and Thierry Rabenandro (Plante Urgence), Jan Heusser (Coop), Owen Keogh (Sainsburys), Sarah Megahed (Livelihoods Carbon Funds) and Naomi Rosenthal (South Pole). We would also like to thank t
3、he following WWF staff: Rina Andrianarivony (WWF Madagascar), Anna Kitulagoda (WWF-UK), Stuart Dainton (WWF-UK stories about trees and stories of communities who take care of them. We are calling on corporations to now consider first to reduce their pressure on exist- ing forests but also to expand
4、and improve their engagement to restore the ones already degraded. Isabelle Autissier WWF-France President PREFACE WWF-France 6 Executive Summary EXECUTIVE SUMMARY When Nobel Peace Prize laureate, Professor Wangari Maathai, launched her Green Belt Movement in the 1970s in Kenya she could not have im
5、agined that initiatives such as hers to plant trees on a large scale would become so prevalent in the 21st century. Today, governments and companies alike are pledging to plant millions, billions and even a trillion trees. Trees and forests serve many purposes and in an increasingly polluted and fra
6、gile world, there is much appeal in the positive act of planting a tree. Aim of the study In seeking to understand the corporate dimension of tree planting, we carried out research among the Global Fortune 500 companies with headquarters in France, Switzerland and the UK. We also carried out researc