释放数据科学的力量.pptx

1、,Ali RossiData Summit BostonMay 9,2024,Uncovering Data-Driven Segments by Applying Unsupervised Learning to Location Data,Ali Rossi/Senior Data Scientist,Foursquare,Work with Foursquares multi-million device foot traffic panel to answer client business questions with actionable insightsBackground in

2、 consumer-sourced behavioral dataPrevious to data science,worked in product management at Foursquare,Amazon and NielsenPursuing an MS in Computer Science/Machine Learning at Georgia Tech,Objectives,010203,Understand how insights around real-world visitation can be derived from location data.See an i

3、nstance where fostering an innovation culture drove collaboration,leading to an impactful insights-based solution for our Audience product.Examine real-world examples of how unsupervised learning generates more actionable insights that guide business decisions.,Location data&how its collected,Moveme

4、nt,Places,Multi-sensor stop detection technology evaluates 9B visits per month from 500M unique devices globally,AI/ML models maintain data on 120M+venues,using multiple sources&first party human verification as ground truth,We deeply understand the physical world and how consumers interact and move

5、 through it,Translating raw signals into meaningful data about places&the movement between them,Insights using location data,Location data informs a variety of insights,Audiences using location data,Location-based Audiences,Uses location data to create targeted audience segments based on real consum

6、er behaviorsBy analyzing movement patterns and visitation trends,marketers can reach their ideal customers across various channels,Audiences in action,Win back lapsed customersAcquire new customersReach shoppers forcomplimentary servicesReach recent competitor shoppersStay top of mind and increase r