1、LUXURY&TECHNOLOGY Artificial Intelligence:The Quiet RevolutionReport 2024 Copyright 2024 Bain&Company,Inc.All rights reserved.AuthorsComit Colbert TeamJolle de Montgolfier Executive vice-president in the Consumer Goods,Retail,and Luxury practices,Bain&CompanyBndicte Epinay President and CEO,Comit Co
2、lbertCyrille Vincey Partner,head of artificial intelligence,Bain&Company France The authors would like to thank Agathe Guerin,Quentin Plessis,and Marie de Mitry,consultants at Bain&Company France,for their contribution to this report.Mathilde Haemmerl Partner,head of luxury,Bain&Company France Laure
3、nt Dhennequin Director of cabinet,Comit ColbertCharlotte Bouttier Senior manager in the Retail&Luxury practices,Bain&Company FranceLUXURY&TECHNOLOGY-Artificial Intelligence:The Quiet RevolutionComit Colbert|Bain&Company,Inc.3Table of contentsSummary.4Introduction.6AI terminology.8Part 1:The beginnin
4、gs of a profound transformation for the luxury sector.10Part 2:The strategic objectives served by AI in the luxury sector.18 Objective 1:AI for operational efficiency.21 Objective 2:AI at the service of customer relations.25 Objective 3:AI for augmented teams.29 Objective 4:AI for the creative funct
5、ion.32Part 3:Giving AI its rightful place:the imperatives of a value-creation strategy.38Methodology.42Acknowledgments.45LUXURY&TECHNOLOGY-Artificial Intelligence:The Quiet RevolutionComit Colbert|Bain&Company,Inc.4Summary Since analytical artificial intelligence was first used in the luxury market
6、more than five years ago,adoption of AI solutions has remained targeted and quite limited.On average,fewer than two of the 20 use cases examined in our study have been adopted by members of the Comit Colbert,the trade association for the French luxury industry,and none have been adopted by more than
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