Sprout Social：2024年社交媒体生产力报告（英文版）（12页）.pdf

1、The Time and Technology it Takes to Build a BrandThe Social Media Productivity Report07:15 am10:25 am11:40 amOptimal Send Times07:15 am10:25 am11:40 amOptimal Send TimesEnhance by AI AssistShorterFriendlyLongerProfessionalSendReplying to 01|The Social Media Productivity R|SproutSocialSocial media ma

2、rketers are already at max capacity“I cant do it all anymore.Research,planning,content creation,analytics and more.I am burnt out,”said one social media manager.These are likely familiar words to anyone working in social media.Full-time social marketers report working an average of 40 hours per week

3、 on social media management related responsibilities alonewith some reporting working more than 60 hours.That doesnt include admin work,attending meetings and other tasks,which tack on another several hours each week.How does this influence social media career tenure?According to a Q2 2023 Sprout Pu

4、lse Survey,42%of marketers plan to stop working in social media within the next two years,and 20%want to change careers within the next 12 months.Another 63%report feeling burned out.Social media job longevity is on the decline,and continuing to over-burden social marketers will only make things wor

5、sefor social teams and brands alike.The unpredictable economy compounds these challenges,as many teams face flat or shrinking social media budgets.Social media marketers are expected to handle a growing list of vital tasksfrom content creation to competitive research to customer carewith less headco

6、unt and resources.Social media marketers are up against unparalleled challenges.Brands get more business value from social than ever before,prompting leaders to raise their performance expectations higher.But without the resources they need,social marketers will continue to have limited time and imp