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Jungle Scout:2024亚马逊健康、健身和保健产品趋势报告(中译版)(27页).pdf

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1、1Amazon Data Download:Health,Fitness,and Supplement Products2Amazon Data Download:Health,Fitness,and Supplement ProductsTable of ContentsTrends in Health,Fitness,&Wellness /3 Health Boost in a Bottle:The Supplement Boom Wearable Wellness:Health&Fitness Trackers Mindful Sipping:The Sober Curious Move

2、mentAmazon Data Download for Health,Fitness,&Wellness Products /7 Sports Nutrition&Fitness Nutrition bars and drinks Wearable fitness trackers Exercise equipment Performance supplements Sports nutrition and fitness brands spotlight Vitamins&Supplements Beauty supplements Prebiotics,probiotics,and di

3、gestive supplements Immune support supplements Multivitamins Vitamins and supplements brands spotlight Wellness&Relaxation Aromatherapy Light therapy Massage therapy Health and wellness journals Wellness brands spotlightAbout the Report /26 Methodology Jungle Scout:Leading Amazon Market Intelligence

4、 ToolsCh.1Ch.2Ch.33Amazon Data Download:Health,Fitness,and Supplement Products The Supplement Boom Health&Fitness Trackers The Sober Curious MovementCHAPTER 1This chapter explores the trends and influences that are driving sales of health,fitness,and wellness products from the immense popularity of

5、supplements to wearable health tech and sober curiosity.Trends&Influences for Health,Fitness&Wellness Products4Amazon Data Download:Health,Fitness,and Supplement ProductsThe popularity of supplements has exploded in recent years,beginning during the COVID-19 pandemic,as consumers became highly focus

6、ed on health and looked for ways to boost immunity.That health consciousness has remained strong in the years since,creating a long-term shift in the market,which is expected to grow by more than$70B in the next ten years by some estimates.Growing conversation around an array of potential health ben

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本文主要探讨了健康、健身和保健产品的趋势和影响因素,包括补充剂的兴起、可穿戴健康技术以及清醒好奇运动。文章引用了Jungle Scout的数据,显示在过去30天内,有310万亚马逊购物者搜索了补充剂,160万搜索了益生菌,130万搜索了预锻炼补充剂。此外,预计到2032年,健身追踪器市场将实现每年近20%的收入增长。文章还指出,超过30%的美国人现在使用可穿戴设备来跟踪他们的健康和健身。最后,文章提到,从2023年第三季度到第四季度,表示他们购买的酒精减少的消费者人数增加,而表示购买更多的消费者人数减少。
健康补充品市场增长趋势是什么? 哪些品牌在运动营养和健身产品中表现突出? 非酒精饮料市场如何应对消费者对健康和清醒的兴趣?
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