Comperemedia：2023全渠道营销趋势报告（中译版）（15页）.pdf

1、Comperemedias predictions on what to expect for marketing strategies in 2023.2023 Omnichannel Marketing TrendsTable of ContentsA Tale of Two ConsumersIs This Organic?Supporting Character Energy123Our 2023 Omnichannel Marketing Trends are rooted in competitive marketing intelligence,industry expertis

2、e,and shifting consumer behaviors.Comperemedias2023 Trends are developed by a group of experts across Mintels consumer research and Comperemedias competitive marketing intelligence and are a result of in-depth conversations among Comperemedias analysts.We consider recent developments in the industry

3、,as well as consumer-reported behavior and attitudes,to forecast what will come in the year ahead.This year,many aspects of our trends were driven by key themes in 2022,including inflation,evolutions in social media,and shifting consumer expectations for brand relationships.Our trends are supported

4、by industries,consumers,and experts.Supporting Character EnergyWhile consumers will continue to demand brands act on social and political stances,they will also expect these identities to evolve.Rather than focusing solely on their own personality and values,brands will incorporate more of a custome

5、r-first mentality.Our Omnichannel Marketing Trends for 2023:Is This Organic?Big,maximalist campaigns are out;small,niche,and natural campaigns are in.The best way to not only reach the consumer,but to also survive a potential recessionary period,will be to stress organic engagements within a marketi

6、ng strategy.A Tale of Two ConsumersThe current inflationary economic dynamic has resulted in a dichotomy of the consumer that brands need to consider:one consumer that feels the stark impact of the rising costs of living;the other excited by the strong global dollar and experiential opportunities in