PLANONY：2022年房产中介和代理机构Instagram营销指南（英文版）（12页）.pdf

1、Instagram MarketingGuideFOR REAL ESTATE AGENTS AND AGENCIESPLANOLY123456789WHO ARE YOU TRYING TO REACH?MAP OUT YOUR WEEKLY CONTENT CREATE CONTENT ON THE GOPLAN YOUR FEEDWRITE YOUR CAPTIONS SCHEDULE YOUR WEEKLY CONTENTENGAGE WITH YOUR COMMUNITYMEASURE PERFORMANCE SETTING UP FOR SUCCESSlets dive in.PL

2、ANOLYWAYS TO IDENTIFY YOUR INSTAGRAMS TARGET AUDIENCEHOW TO PLAN WHAT YOURE GOING TO POST EACH WEEKTIPS FOR CREATING FUN BUT ENGAGING CONTENTPUT TOGETHER YOUR FIRST 9 POSTSCAPTION GUIDE AND INSPIRATIONHOW TO UPLOAD&SCHEDULE YOUR CONTENTTIPS FOR BUILDING STRONG RELATIONSHIPS WITH YOUR FOLLOWERSASSESS

3、ING WHATS WORKING AND WHAT ISNTWEEKLY CHECKLIST TO HELP YOU KEEP GROWING WITH YOUR NEW INSTAGRAM WHO ARE YOU TRYING TO REACH?1PLANOLYWho are you trying to reach on Instagram for your business?Identifying your target audience is the first step toward Instagram marketing success.You can start identify

4、ing your target audience by asking yourself the following questions about your future clients:What are their interests in home buying or selling,and how do your services meet them there?Whats the age range you want to reach?What socioeconomic factors like occupation,education,or income affect your a

5、udiences buying power?Do you need to consider your clients relationship status for your service or real estate business?Where do your clients live?Are they local,national,or global?Or where are they trying to move?Once you narrow down who youre trying to reach,you can start to put together the plan

6、for your weekly content!Pro Tip:If you already have an Instagram account set up,you can view your Audience Insights on the app for a deeper view into who currently follows with your business.MAP OUT YOUR WEEKLY CONTENT2PLANOLYReal Estate Agents Attract the Local Home Buyer Photos of local homes that