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珀莱雅旗下防晒及粉底液产品布局情况
珀莱雅旗下防晒及粉底液产品布局情况
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所属报告：
珀莱雅-深度报告：主品牌升级新渠道助力多品牌可期-210914（40页）.pdf
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欧莱雅复颜系列的科研投入（2025）
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2026-04-30
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图5-152020一2025年H1珀莱雅化妆品业务细分品类份额
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自研数据
2026-03-02
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图5-32020一2025年欧莱雅分地区收入（亿欧元)
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2026-03-02
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图5-22020一2025年欧莱雅产品细分收入（亿欧元）
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自研数据
2026-03-02
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图5-142020一2025年H1珀莱雅化妆品业务收入
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2017至2025年薇诺娜和珀莱雅占中国护肤品市场份额（%）1
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2022-2025H1珀莱雅各品牌营业收入情况
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2025-12-22
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2022-2025H1珀莱雅营业收入情况
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fCDlk4HniYwgICB8IOa0u+WKqOWGheWuuSAgICAgICAgICAgICAgICAgICAgIHwg5Lu35qC8ICB8CnwtLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS0tLS18LS0tLS0tLXwKfCDnj4DojrHpm4UgfCDkubDmraPoo4XpgIHmraPoo4Xph48g5Yiw5omLMTAwZyAgICAgIHwgwqUyODAgIHwKfCDpn6nmnZ8gICB8IOWPjDEx6L+U5Zy66LSt44CM57qi6Juu6IWw56C05Lu35py65Yi25LiT5Zy644CNIHwgwqUyOTkgIHwKCui1hOaWmeadpea6kO+8muaKlumfs+OAgea1pumTtuWbvemZhQ==
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