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康师傅生产-销售过程中的数字化
康师傅生产-销售过程中的数字化
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【研报】中国软饮料行业深度报告：变中求进百舸争流-210524（60页）.pdf
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行业数据
2026-04-29
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图372025年盘扣脚手架企业在数字化、信息化、自自动化投入占比同比变化情况
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行业数据
2026-04-29
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图182025年附着式防护平台企业在数字化、信息化、自动化方面的资金投入占比
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2026-04-29
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图2-43国有企业的数字化转型面临的主要困难与障碍分布图
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图 2-15 国有企业的数字化转型战略关注领域分布图
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图2-49 国有企业对数字化转型公共服务的需求分布图
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与此同时，康师傅推动渠道直营二阶改革及“全链路数字化”，强化渠道激励、提升管理效率，当前成效初显。在经营承压背景下，2017 年起康师傅推动包括资产活化、组织扁平化等方式在内的供给侧改革，节约资本支出、提升产能利用率、优化自由现金流。同时，公司于 2017 年末起加速数字化转型，通过与京东、阿里、腾讯等平台合作，相继推动“营销数字化”、“渠道数字化”及“全链路数字化”，提升需求预测、原料采购及渠道管理效率，系列改革已入选哈佛商学院经典案例。在此基础上，公司于 2019 年起开展渠道直营二阶改革，削减渠道层级、增厚渠道利润并强化低线终端服务能力，由此加快铺市、提升货龄新鲜度，并显著增强了渠道激励。2020 年，疫情冲击下康师傅实现逆势增长，渠道改革成效渐显。
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