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2021年乘用轿车销量结构
2021年乘用轿车销量结构
行业数据
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图片大小：63KB
图片尺寸：1239*837
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所属报告：
小鹏汽车-技术塑造品牌力智能驾驶突围-220623（40页）.pdf
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下探紧凑车型市场，抢占最广阔的市场区间。A+级家用轿车市场能满足最广大用户的需求，是国内乘用车市场的竞争核心区域，长期被轩逸、速腾、思域、卡罗拉等厂商占领。小鹏P5定价为18-25万元，配置直接对标40万以上车型规格，以智能电动与性价比为切口，快速抢占A+型燃油车市场。意向购买A+级燃油车型的升级用户用相同的价格，可以买到P5顶配车型，想要购买轩逸、速腾高配版的刚需用户只需增加3-5万，可以买到P5的中配版本，将不同跨度的用户群都囊括在内。
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小鹏汽车-技术塑造品牌力智能驾驶突围-220623（40页）.pdf
2021年乘用轿车销量结构
2021年乘用车销量结构
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