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图9红木家具销售额有所下滑
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所属报告：
顾家家居-多品类稳步推进“精品宜家”雏形已现-210806（54页）.pdf
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fCDlk4HniYwgfCDluILlnLrku73pop0gfAp8Oi0tLTp8Oi0tLTp8Cnwg6JSh5Y+4IHwgMTglIHwKfCDkvp3op4bot68gfCAxNSUgfAp8IOaYjuaciOmVnOeJhyB8IDklIHwKfCDlhbbku5YgfCA1OCUgfAoKKirotYTmlpnmnaXmupDvvJrlvJfoi6Xmlq/nibnmspnliKnmlofvvIzljY7ms7DnoJTnqbYqKg==
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fCDlubTku70gfCDplIDllK7pop3vvIjkur/lhYPkurrmsJHluIHvvIkgfCDlkIzmr5Tlj5jljJYgfAp8IDotLS0gfCA6LS0tIHwgOi0tLSB8CnwgMjAxMSB8IH4xLDA1MCB8IC0gfAp8IDIwMTIgfCB+MSwxMDAgfCAtIHwKfCAyMDEzIHwgfjEsMTUwIHwgLSB8CnwgMjAxNCB8IH4xLDE1MCB8IC0gfAp8IDIwMTUgfCB+MSwxMjAgfCAtIHwKfCAyMDE2IHwgfjEsMTgwIHwgLSB8CnwgMjAxNyB8IH4xLDQyMCB8IC0gfAp8IDIwMTggfCB+MSw3MDAgfCAtIHwKfCAyMDE5IHwgfjIsMzgwIHwgLSB8CnwgMjAyMCB8IH4zLDQ3MCB8IC0gfAp8IDIwMjEgfCB+NCw1NTAgfCDls7DlgLwgfAp8IDIwMjIgfCB+Myw5NTAgfCAtIHwKfCAyMDIzIHwgfjQsNDMwIHwgLSB8CnwgMjAyNCB8IH4zLDYwMCB8ICgxNykl4oCTKDE5KSUg4oaTIHwKfCAqKjIwMjVFKiogfCAqKn4zLDUwMCoqIHwgKiooMykl4oCTKDUpJSDihpMqKiB8Cgoq5rOo77yaMjAyNeW5tOS4uumihOa1i+WAvO+8iEXvvInvvIwyMDI0LTIwMjXlubTmlbDmja7kuLrln7rkuo7lm77ooajmr5Tkvovlj4rmoIfms6jpmY3luYXnmoTkvLDnrpflgLzvvJsyMDExLTIwMjPlubTmlbDmja7kuLrln7rkuo7lm77ooahZ6L205Yi75bqm55qE55uu5rWL5Lyw5YC8KgoKKirotYTmlpnmnaXmupDvvJrotJ3mganliIbmnpDjgIHmi5vllYbor4HliLgqKg==
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竞争格局
2026-07-16
原图定位
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软饮料各子行业的竞争格局变化趋势（按销售额）
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竞争格局
2026-07-16
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热门品类2026年618期间全网销售额及表观同比增速
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行业数据
2026-07-16
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保健品行业的竞争格局变化趋势（按销售额）
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竞争格局
2026-07-16
原图定位
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2023-2025年皇家销量靠前的处方粮产品的销售额及均价
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行业数据
2026-07-16
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2019-2023国内芬太尼药物销售额（亿元）
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定制需求使得定制家居成为了当前各大家居品牌角力的主战场，预计未来存在较大的增量空间，顾家家居自 2015 年推出“全屋定制”系列产品后，积极在该领域布局，收入从 2017 年的 0.86 亿元增长至 2020 年的 4.56 亿元，年均复合增速达到 74.38%。2018 年开始顾家家居提高对定制家居板块的重视度，积极布局定制家居单独门店，截至 2021Q1 拥有约 350 家门店，随着渠道布局的顺利展开，定制家居板块未来有望成为顾家家居收入增长的重要驱动源。 2017 年公司开始拓展红木家具品类，主要销售“东方荟”高端系列产品。顾家红木家具的毛利率相比其他品类而言较低，2020 年毛利率为 21.63%，销售额也有所下降，但红木家具作为顾家产品矩阵的组成部分，具有较强的战略性意义，在广东等偏潮湿的南方地区，木制家具占据重要地位，红木家具的推出有利于顾家在相关地区的渠道拓展和布局。
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顾家家居-多品类稳步推进“精品宜家”雏形已现-210806（54页）.pdf
表8顾家在天猫双十一住宅家具销售额中均位列前五
表5历年8·16全民顾家日主题/标语
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