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皇家处方粮合计销售额突破2亿，单品最高2150万

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所属报告：

宠物食品行业系列深度之九：2026年“618”宠物行业发生哪些新变化？-260715（34页）.pdf

打包全文图表

2023-2025年，皇家处方粮79个SKU合计销售额从5,101万元增长至20,052万元，2025年同比增长150%。LP34猫粮（泌尿道）以2,150万元位居单品首位，FR31便秘粮1,551万元，SAT34减肥粮1,159万元。2025年29个处方粮产品提价，19个降价。数据来源：久谦咨询、申万宏源研究

皇家处方粮产品销售额及均价变化
产品名称	销售额（万元）			同比增速		均价（元/kg）
产品名称	2023	2024	2025	2024	2025	2023	2024	2025
LP34猫粮（泌尿道）	1,230	1,618	2,150	32%	33%	144	144	148
3.5KG猫咪泌尿	408	886	1,832	117%	107%	142	143	137
FR31便秘粮（4KG）	703	1,055	1,551	50%	47%	145	148	135
SAT34减肥粮（3.5KG）	100	412	1,159	310%	181%	138	137	151
LP34情绪舒缓（3.5kg）	133	462	1,067	247%	131%	167	150	172
LP34结石泌尿（6KG）	664	928	1,194	40%	29%	133	133	136

数据来源：久谦咨询、申万宏源研究

从皇家处方粮产品的销售数据来看，可以提炼出三个关键判断：
处方粮整体规模爆发式增长。 79个处方粮SKU合计销售额从2023年5,101万元增至2025年20,052万元，两年累计增长293%，2025年单年同比增长150%。处方粮已成为皇家品牌的重要增长引擎，精准契合行业功能粮、处方粮趋势。
LP34泌尿道系列为核心大单品。 LP34猫粮（泌尿道）2025年销售额2,150万元（+33%），3.5KG猫咪泌尿1,832万元（+107%），LP34情绪舒缓1,067万元（+131%），LP34结石泌尿1,194万元（+29%）。四个LP34系列单品合计约6,243万元，占处方粮总销售额的31%，凸显泌尿道处方粮在皇家产品矩阵中的核心地位。
减肥粮与情绪舒缓粮增速领先。 SAT34减肥粮2024年同比增长310%、2025年同比增长181%，是观察期内增速最高的处方粮单品；LP34情绪舒缓粮2024年同比增长247%、2025年同比增长131%，反映出体重管理和宠物心理健康在宠物主需求中的重要性日益提升，这两个细分赛道正在快速扩容。