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现代牧业液态奶发展历程
现代牧业液态奶发展历程
行业数据
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所属报告：
现代牧业-首次覆盖：优质生鲜乳需求旺盛核心业务优势明显-220513（27页）.pdf
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图表152020年不同国家常温奶占液态牛奶（常温奶+低
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行业数据
2025-11-18
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2022年国内液态奶和干乳制品合计产量约为4500万吨
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行业数据
2025-07-14
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图17.中国液态奶消费量及增速
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行业数据
2025-07-01
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2022年国内液态奶和干乳制品合计产量约为4500万吨
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行业数据
2025-06-10
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中国液态奶以及白奶的零售价格同比变化，2011-2024
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行业数据
2025-06-05
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2024年Q2开始大包粉转液态奶价格已经高于国内原奶价格
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行业数据
2025-01-23
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各消费子行业复合增速（运动鞋服、户外、零食、液态奶、啤酒、连锁餐饮、玩具等）
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行业数据
2024-12-16
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图39、液态奶行业零售额及量价同比增速拆分
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行业数据
2024-12-13
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中国液态奶以及白奶的零售价格同比变化，2011-2024
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行业数据
2024-12-05
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公司于 2012 年正式上线液态奶生产业务，2014-2016 年间，市场对公司自有品牌液态奶产品需求强劲，液态奶业务发展蒸蒸日上，销售额迅速增长至 15 亿元，3 年CAGR 约 21%。2017 年，公司重建定价模式，改用成本加成 3%的方式向蒙牛出售液态奶产品。2018 年，公司重新审视了自身业务模式，认为于彼时市场状况下，公司业务策略的核心竞争优势并非经营乳制品业务，且经营乳制品业务需要动用公司大量资源。因而，公司决定将经营核心专注于奶牛养殖和原料奶生产业务。鉴于蒙牛是公司长期的战略合作伙伴和主要客户，且其具有强大的管理团队和稳固的分销网络，能够为公司和股东创造价值，故将液态奶 50%的股权出售给蒙牛 ，同年 4 月由蒙牛全权经营联营公司，而现代牧业则采用会计权益法对联营公司入账，与蒙牛分享联营公司50%利润。
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现代牧业-首次覆盖：优质生鲜乳需求旺盛核心业务优势明显-220513（27页）.pdf
图9大、中、小规模奶牛主产品产量（公斤/单位）
图8散养、规模奶牛主产品产量（公斤/单位）
图7相关政策对奶牛养殖业的影响
图6乳制品消费结构变化
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2026-04-27
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