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Zara价格带（元）
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所属报告：
商贸零售行业：海外消费降级式复苏看好中低端商品出口-230316（28页）.pdf
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Zara联名中国艺术家和白族传统工艺
fCDlm744OiBaYXJh6IGU5ZCN5Lit5Zu96Im65pyv5a625ZKM55m95peP5Lyg57uf5bel6Im6IHwKfC0tLXwKfCDmlbDmja7mnaXmupDvvJrkuJzljJfor4HliLjvvIzmlrDljY7nvZEgfAoK6LWE5paZ5p2l5rqQ77ya5Lic5YyX6K+B5Yi477yM5paw5Y2O572R
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行业数据
2025-07-03
原图定位
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优衣库与ZARA的品牌定位和策略对比
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行业数据
2024-12-19
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Zara供应链与SHEIN供应链模式对比
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商业模式
2024-10-15
原图定位
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优衣库、ZARA、H&M淘宝旗舰店部分品类产品价格带情况（元/件）
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其它
2024-04-01
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优衣库、H&M、ZARA代工厂数量情况（家）
5qC55o2u5Zu+54mH5Lit55qE5p+x54q25Zu+5pWw5o2u77yM5Lul5LiL5piv5LyY6KGj5bqT44CBSCZNIOWSjCBaQVJBIOS7o+W3peWOguaVsOmHj+aDheWGteeahOihqOagvO+8mgoKfCDlk4HniYwgICB8IOS7o+W3peWOguaVsOmHj++8iOWutu+8iSB8CnwtLS0tLS0tLXwtLS0tLS0tLS0tLS0tLS0tfAp8IOS8mOiho+W6kyB8IOe6pjUwICAgICAgICAgICB8CnwgSCZNICAgIHwg57qmODAwICAgICAgICAgIHwKfCBaQVJBICAgfCDnuqYxOTAwICAgICAgICAgfAoK6LWE5paZ5p2l5rqQ77ya44CK5LyY6KGj5bqT5ZKMWkFSQeeahOe7j+iQpeWtpuOAi++8jOa4pOa1t+ivgeWIuOeglOeptuaJgA==
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其它
2024-04-01
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ZARA平均折扣率约10%，低于优衣库及行业水准
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其它
2024-03-05
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ZARA收入、YOY及利润率
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其它
2024-03-05
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ZARA中国大陆门店数量（家）
5qC55o2u5oKo5o+Q5L6b55qE5L+h5oGv77yM5Lul5LiL5piv5pWw5o2u6KGo5qC85ZKM6LWE5paZ5p2l5rqQ77yaCgp8IEZZMjAxMSB8IEZZMjAxMiB8IEZZMjAxMyB8IEZZMjAxNCB8IEZZMjAxNSB8IEZZMjAxNiB8CnwtLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS0tLXwtLS0tLS0tLXwKfCBaYXJh5Lit5Zu95aSn6ZmG6Zeo5bqX5pWw6YePIHwgNjAgICAgIHwgMTAwICAgIHwgMTQwICAgIHwgMTYwICAgIHwgMTgwICAgIHwKfCDlkIzmr5QgICAgIHwgICAgICAgIHwgICAgICAgIHwgICAgICAgIHwgICAgICAgIHwgICAgICAgIHwKCui1hOaWmeadpea6kO+8mkluZGl0ZXgg5YWs5Y+45YWs5ZGK77yM5Lic5YyX6K+B5Yi4
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其它
2024-02-21
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ZARA中国大陆门店数量（家）及同比
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其它
2024-02-21
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ZARA与1790家全球供应商建立长期合作伙伴关系
fCDlnLDljLogICB8IOS+m+W6lOWVhuaVsOmHjyB8IOW3peWOguaVsOmHjyB8CnwtLS0tLS0tLXwtLS0tLS0tLS0tfC0tLS0tLS0tLS18Cnwg5qyn5rSyICAgfCA2MDYgICAgICB8IDM3MDggICAgIHwKfCDnvo7mtLIgICB8IDEyICAgICAgIHwgMzggICAgICAgfAp8IOmdnua0siAgIHwgMTk0ICAgICAgfCA0NDMgICAgICB8Cnwg5Lqa5rSyICAgfCA5NzggICAgICB8IDQ1NjcgICAgIHwKCui1hOaWmeadpea6kO+8muWFrOWPuDIwMjHlubTotKLmiqXvvIzlm73ms7DlkJvlronor4HliLjnoJTnqbY=
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行业数据
2023-09-05
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ZARA通过“三位一体”的团队模式实现需求预测
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行业数据
2023-09-05
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ZARA的发展历程及重要事件
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行业数据
2023-09-05
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子不语旗下各品牌产品最高价格以及与SHEIN、ZARA对比
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行业数据
2022-11-14
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子不语旗下各品牌产品最低价格以及与SHEIN、ZARA对比
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行业数据
2022-11-14
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2026-07-30
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极致的供应链能力是 中国贸易产品价格优势明显的重要原因。中 国拥有全球最丰富、最复杂的产业链条，已经形成多个产业集群，高效供应链和集群效应使得产品极具价格优势并且可以快速创新迭代。中国跨境电商巨头 Shein 借助中国供应链能力实现高速发展，对比海外快时尚龙头企业具有较为明显的价格优势。根据 Shein官方购物平台数据，家居装饰类用品价格区间为 6.89-619.79 元， Zara 价格区间为 39-4100 元； Shein 清洁用品价格区间为 6.89-619.79 元，Zara 为 49-2500 元，均显著高于 Shein 的价格水平。
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