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ZARA中国大陆门店数量（家）及同比
ZARA中国大陆门店数量（家）及同比
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所属报告：
太平鸟-公司研究报告-改革再出发不断蜕变向好-240219（30页）.pdf
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彼时市场及消费者逐渐开始审美疲劳，品牌发展呈现出明显的分化趋势。2016—2019 年，ZARA 及 H&M 仍维持亚洲营收正向增长，中国大陆门店数量同比基本持平或者微增，而 GAP 在亚洲市场营收出现连年下滑。2020 年新冠疫情爆发，叠加2021 年“新疆棉”事件，海外快时尚品牌受影响较为严重。ZARA、GAP 及 H&M在中国大陆或亚洲门店数量均出现连年下降，国内销售有所承压。2020 年，Inditex/GAP/H&M 亚洲市场销售额分别同比下降 26%/35%/20%。曾在电商平台女装销售榜排名前列的 Only 和 Vero Moda 在 2023 年天猫双十一活动店铺累计 GMV 排名均已掉出前十名。
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太平鸟-公司研究报告-改革再出发不断蜕变向好-240219（30页）.pdf
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2026-07-08
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