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图42、爱优腾芒提价历程
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所属报告：
爱奇艺-美股公司研究报告-自制内容构筑壁垒会员付费加速增长-230515（43页）.pdf
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爱优腾芒依然主导OTV格局
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竞争格局
2026-02-04
原图定位
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图92017-2022年“优爱腾”月活跃人数（万人）
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行业数据
2023-04-11
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2017-2022年“优爱腾”使用时长（万小时）
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行业数据
2023-04-11
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爱优腾芒提价历史
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其它
2023-02-10
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南瓜电影与优爱腾首页内容分类
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行业数据
2022-07-27
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优爱腾芒各平台品牌广告总时长变化（秒）
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行业数据
2022-06-28
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优爱腾芒各平台品牌广告数目变化
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行业数据
2022-06-28
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优爱腾芒MAU（万）变化趋势
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行业数据
2022-06-28
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优爱腾芒综艺节目数变化
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行业数据
2022-06-28
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优爱腾芒人均单日使用时长（分钟）变化趋势
fCDml6XmnJ8gfCDniLHlpYfoibogfCDohb7orq/op4bpopEgfCDkvJjphbfop4bpopEgfCDoipLmnpxUViB8IOezu+WIlzUgfAp8LS0tLS0tfC0tLS0tLXwtLS0tLS18LS0tLS0tfC0tLS0tLXwtLS0tLS18CnwgMjAxOC0wNyB8IDkyIHwgNzggfCA1MCB8IDU0IHwgIC0gfAp8IDIwMTgtMDkgfCA4OSB8IDc2IHwgNTEgfCA1NSB8ICAtIHwKfCAyMDE4LTExIHwgODQgfCA3NCB8IDUzIHwgNTYgfCAgLSB8CnwgMjAxOS0wMSB8IDgwIHwgNzIgfCA1NCB8IDU3IHwgIC0gfAp8IDIwMTktMDMgfCA3OCB8IDcwIHwgNTUgfCA1OCB8ICAtIHwKfCAyMDE5LTA1IHwgNzYgfCA2OCB8IDU2IHwgNTkgfCAgLSB8CnwgMjAxOS0wNyB8IDc0IHwgNjYgfCA1NyB8IDYwIHwgIC0gfAp8IDIwMTktMDkgfCA3MiB8IDY0IHwgNTggfCA2MSB8ICAtIHwKfCAyMDE5LTExIHwgNzAgfCA2MiB8IDU5IHwgNjIgfCAgLSB8CnwgMjAyMC0wMSB8IDY4IHwgNjAgfCA2MCB8IDYzIHwgIC0gfAp8IDIwMjAtMDMgfCA2NiB8IDU4IHwgNjEgfCA2NCB8ICAtIHwKfCAyMDIwLTA1IHwgNjQgfCA1NiB8IDYyIHwgNjUgfCAgLSB8CnwgMjAyMC0wNyB8IDYyIHwgNTQgfCA2MyB8IDY2IHwgIC0gfAp8IDIwMjAtMDkgfCA2MCB8IDUyIHwgNjQgfCA2NyB8ICAtIHwKfCAyMDIwLTExIHwgNTggfCA1MCB8IDY1IHwgNjggfCAgLSB8CnwgMjAyMS0wMSB8IDU2IHwgNDggfCA2NiB8IDY5IHwgIC0gfAp8IDIwMjEtMDMgfCA1NCB8IDQ2IHwgNjcgfCA3MCB8ICAtIHwKfCAyMDIxLTA1IHwgNTIgfCA0NCB8IDY4IHwgNzEgfCAgLSB8CnwgMjAyMS0wNyB8IDUwIHwgNDIgfCA2OSB8IDcyIHwgIC0gfAp8IDIwMjEtMDkgfCA0OCB8IDQwIHwgNzAgfCA3MyB8ICAtIHwKfCAyMDIxLTExIHwgNDYgfCAzOCB8IDcxIHwgNzQgfCAgLSB8CnwgMjAyMi0wMSB8IDQ0IHwgMzYgfCA3MiB8IDc1IHwgIC0gfAp8IDIwMjItMDMgfCA0MiB8IDM0IHwgNzMgfCA3NiB8ICAtIHwKCui1hOaWmeadpea6kO+8mlF1ZXN0TW9iaWxl77yM5Lic5pa56K+B5Yi456CU56m25omA
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行业数据
2022-06-28
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2018-2021年爱腾芒会员数对比
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行业数据
2022-05-16
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图82018-2021年爱腾芒会员付费率对比
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行业数据
2022-05-16
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爱优腾芒的视频会员价格对比
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2022-01-04
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腾爱优芒平台2021年MAU规模
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行业数据
2021-12-20
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长视频平台进入新一轮提价周 期。爱奇艺于 20 年 11 月首次提高订阅会员价格，此后 20-22 年期间，腾讯视频、芒果 TV、优酷视频亦跟随提价。截至 22 年 12 月，爱奇艺、腾讯视频、优酷视频各类型会员价格一致，月卡/月连包/季卡/季连包/年卡/年连包订阅价格均分别为 30/25/78/68/258/238 元。而芒果 TV 仅月卡/季卡与另外三家平台价格一致，年卡与连包价格在四大平台中最低，年卡/月连包/季连包/年连包订阅价格分别为 248/22/63/218 元。
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爱奇艺-美股公司研究报告-自制内容构筑壁垒会员付费加速增长-230515（43页）.pdf
表9、优酷2023年Pipeline（统计截至2023年4月17日）
表6、2015-2016年中国网络剧播放量TOP5时间播放量TOP5网剧是否IP改编播放量（亿）归属平台《盗墓笔记》是27.54爱奇艺《花千骨2015》是15.38爱奇艺
表3、部分演员片酬一览（2016-2022）作品名称开机时间演员总片酬（万元）单集价格（万元）
表2、中国短视频行业重要相关政策梳理（18-21年）
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