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2023年H1婴童零辅食行业细分品类销售表现
2023年H1婴童零辅食行业细分品类销售表现
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所属报告：
果集飞瓜：2023年H1婴童零辅食行业社媒电商分析报告（35页）.pdf
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2026-07-30
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观察细分品类销售表现可见，2023年H1奶酪品类同比表现虽略有下滑，但仍是最受消费者欢迎的品类，米粉/米糊/汤粥品类和果/菜/肉/混合泥品类分别位列TOP2和TOP3，营养辅食类产品持续放量；从同比表现看，调料、奶片、泡芙、海苔等产品有较高增长，多元化的产品开发有利于推动婴童零辅食行业打开更大市场。
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果集飞瓜：2023年H1婴童零辅食行业社媒电商分析报告（35页）.pdf
2023年H1抖音平台小鹿蓝蓝达人投放矩阵
2023年1月
2023年H1小鹿蓝蓝直播账号销售额TOP10
小鹿蓝蓝与婴童零辅食热门品牌价差
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