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2023年H1婴童零辅食行业达人类型构成
2023年H1婴童零辅食行业达人类型构成
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所属报告：
果集飞瓜：2023年H1婴童零辅食行业社媒电商分析报告（35页）.pdf
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2023-09-07
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市场规模
2023-09-07
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2023年H1婴童零辅食行业分月销售表现
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观察2023年H1婴童零辅食行业在社媒电商上的达人类型构成可见，尾部达人在声量和互动量表现上均占据主导地位，以原生感体验式的分享直击消费者心智，头腰部达人的参与则较为有限，品牌可通过加大头腰部达人布局，进一步带动声量，引发跟随效应；预估CPE表现上则是腰部达人较为突出，低至1.95元。
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果集飞瓜：2023年H1婴童零辅食行业社媒电商分析报告（35页）.pdf
2023年H1抖音平台小鹿蓝蓝达人投放矩阵
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