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2023年H1婴童零辅食行业直播销售表现
2023年H1婴童零辅食行业直播销售表现
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所属报告：
果集飞瓜：2023年H1婴童零辅食行业社媒电商分析报告（35页）.pdf
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2023-09-07
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2023年H1婴童零辅食行业分月销售表现
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2023年H1，社媒电商婴童零辅食行业超7成销售额由直播带货贡献，其中品牌自播和达人直播分别占总直播销售的46%和54%；从同比表现看，2023年H1品牌自播销售增长21.26%，销售指数达3.44E，而达人直播销售则出现明显的负增长。品牌通过组建自有直播团队，形成稳定高效的直播模式，成为品牌长效经营的重要一环。
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果集飞瓜：2023年H1婴童零辅食行业社媒电商分析报告（35页）.pdf
2023年H1抖音平台小鹿蓝蓝达人投放矩阵
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2023年H1小鹿蓝蓝直播账号销售额TOP10
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