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兴趣+节点产品需求叠加,2022年度抖音好物年货节直播模式推动相关品类成长
兴趣+节点产品需求叠加,2022年度抖音好物年货节直播模式推动相关品类成长
行业数据
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图片格式:PNG
图片大小:450KB
图片尺寸:1819*923
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fCDnuqLonJzohbDojrflvpfmipZJbueZvuWkp+e+juS4veWlveeJqemHkeamnOWNleWTgeensOWPtyB8CnwgLS0tIHwKfCAo5pWw5o2u57y65aSxKSB8
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行业数据
2022-06-27
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头部品牌在2022年抖音好物节继续表现优异(亿元)
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行业数据
2022-06-27
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2022年抖音好物年货节店铺榜
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行业数据
2022-02-08
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毛戈平21年抖音好物节主播带货占比
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行业数据
2022-01-10
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抖音618好物节、2021年Q3及2021年1月1日至12月1日期间品牌直播间销量排行榜TOP5
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行业数据
2022-01-04
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以春节节点为例,购买年货氛围浓郁,各类相关内容短视频/直播平台拉动话题热度,并以种草内容激发用户需求,其中清洁场景为例,2022 年度抖音好物年货节上,清洁电器品类热销,直播模式成长性突出,品牌高曝光+春节清洁场景高关注+直播/短视频高流量,让清洁电器成为阶段性增长强势品类,也让直播电商成为了传统电商之外的有力补充。
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可选消费行业:关注直播电商渠道家电增量-230117(16页).pdf
抖音电商家电品类销售额,均呈现出较强成长性
兴趣+节点产品需求叠加,2022年度抖音好物年货节直播模式推动相关品类成长
抖音电商升级为全域兴趣电商
2022年三大直播平台GMV前十大品类,家电占比并不领先
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