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图2-42019-2024年泰国居民消费类别拆分[21]

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所属报告：

浙江大学：2025中国企业出海高质量发展报告：泰国篇（52页）.pdf

打包全文图表

从消费观念和消费结构来看，泰国消费者的购物观念发生较大变化，但消费结构稳 WeAreSocial和媒体监测公司Meltwater的《数字2025》报告[25]，泰国是全球网上购物和在线购买杂货的领先者，也是移动应用支出最多的国家之一。数字消费正成为泰国格最低”已不再是首要标准，取而代之的是“值得信赖的高性价比”。从消费结构来看，居民日常生活的重要组成部分，也为跨境电商和本地平台发展提供了广阔空间。泰国居民消费支出结构长期较为稳定，其中食饮烟酒、住房家居和其他类支出比重较高，与估价信息中心预测，2025年泰国房地产或创23年来新低，唯高端住宅逆势增长，这与泰国经济的下行态势有关[20]。泰国Top2电商平台， e，泰国Topl电商平台， TEMU，新兴电商平台，2024 2012年成立，隶属于阿里系。驱动转化线上购物。年上线，拼多多旗下平台。 Advice，在泰国和老挝经营 Kaidee，泰国最大线上二手成熟的全球化电商平台。的IT产品零售商。商品交易平台。但依然颇受欢迎。总结来看，泰国消费市场消费结构稳定、市场基础坚实。随着老龄化社会的加剧, 银发经济、消费观念的转变以及电商渗透率的提升，泰国内需市场将在中长期内持续释放增长潜力。此外，随着消费者偏好向高性价比和品牌信任的转变，泰国的零售市场将迎来新的发展机遇。从消费渠道来看，泰国电商市场增长迅猛。泰国2019-2024电商年均复合增速约 33%，在东盟主要国家中仅次于越南，与菲律宾持平[22]。泰国头部电商购物平台为 2024年，泰国电商零售规模已达300亿美元，占东盟整体的22%。预计到2027年，整体电商市场将增至1.6万亿泰铢（约457亿美元）［24。据泰媒报道，根据创意数字机构

行业数据原图定位