Marcus Pentzek 《百度与谷歌SEO对比：中西方市场的关键差异》.pdf

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1、Marcus PentzekBeyond the Myths20252025Marcus Pentzek Partner&Director SEO Online since 2001,building websites Since 2005,Online Marketing Since 2007 consulting on SEO 2012 for 2 Years working for a Chinese e-Commerce Since then looking into Baidu SEO 2020-the worlds first Baidu SEO Ranking Factors C

2、orrelation Study with Searchmetrics 2022-the most data driven Baidu SEO book together with Sun Tang Since 2022 with Jademond,and launching the most comprehensive Baidu SEO Ranking Factors Cor.Study so far2025?Live PollWho in the audience is Chinese?Of those Chinese people here-who lives in China?Who

3、 does actually use Baidu search regularly?And who rather turns to 微信,抖,红书,?Who uses(any)Social Media App instead?2025 lets get real!20250255075100Perceived Usage TrendsSo Baidu SEO Is Dead2025 or is it?The 4 Major Assumptions About Baidu SEOMyth or Truth?1.Nobody uses Baidu 2.You domains 3.Server lo

4、cation in China is mandatory 4.Baidu takes so many rankings that SEO doesnt make sense20251.Nobody uses Baidu 20250255075100Perceived Usage Trendsfrom CNNIC reportsprojected data2025Search Engine UsersIn China2025from CNNIC reportsprojected dataInternet UsersIn China(Internet Penetration Rate in Dec

5、ember 2024 of 78.6%vs.93%in the USA)2.You Need.CN Domains2025Semrush Blog,Gary Stevens,Oct 24,2018Baidu Prefers.CN over.COM?2025Baidu Ranks CN Domains Higher?2025Chinese Domains on the Internet2025World WideWebsites in China.CN Websites World WideWebsites in China.CN Websites in China.CN Websites el

6、sewhere 3.8 Million 2.33 MillionMost Visible Domains on Baidu2025by Searchmetrics SEO VisibilitySearchmetrics,2018TLDs in Baidu SERPs20252023/2024 Baidu Ranking Factors Correlation Study70%.comData excluding sub-domain rankings.CN Domains Rankings20252023/2024 Baidu Ranking Factors Correlation Study