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1、Programmatic SEO:The Secret Weapon for High-Volume,High-Intent TrafficQuick IntroPracticing Programmatic SEO(pSEO)since 2016Speaker at various International SEO eventsLed Global SEO for brands including trivago and OmioProficiency in Enterprise,International,eCommerce,Travel SEO Brand ambassador of
2、global brands like Semrush and OnCrawlNITIN MANCHANDA Founder&Chief SEO ConsultantpSEO to Scale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 2025pSEO to Scale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 202580%of traffic is hidden in the long tail.Most SEOs never see it.pSEO to Sc
3、ale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 2025If youre chasing”just”the head terms,youre already latepSEO to Scale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 2025The long tail is where the future livespSEO to Scale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 2025
4、“Head Terms”Category:#of Keywords:Total SV:Example:pSEO to Scale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 2025Example:“Head Terms”10-15 MaxCategory:#of Keywords:Total SV:pSEO to Scale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 2025“Head Terms”10-15 Max11MCategory:#of Keywords
5、:Total SV:Example:pSEO to Scale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 2025“Long Tail”Category:#of Keywords:Total SV:Example:pSEO to Scale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 2025Lets Take an Example:“Long Tail”2.7MCategory:#of Keywords:Total SV:pSEO to Scale SEO Gro
6、wth by Nitin Manchanda|Shenzhen SEO Conference 2025Lets Take an Example:“Long Tail”2.7M57M+Category:#of Keywords:Total SV:pSEO to Scale SEO Growth by Nitin Manchanda|Shenzhen SEO Conference 2025Why Long Tail Keywords Matter?80%Of searches are long-tail 80%of searches are long-tail pSEO to Scale SEO