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浩华&AllTheRooms :2025欧洲国家短租市场研究报告(中译版)(29页).pdf

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1、 The Short-Term Rental Market:European Countries April 2025 The Short-Term Rental Market:European Countries Horwath HTL is a member of Crowe Global,a Swiss verein.Each member firm of Crowe Global is a separate and independent legal entity.Horwath HTL and its affiliates are not responsible or liable

2、for any acts or omissions of Crowe Global or any other member of Crowe Global.Crowe Global does not render any professional services and does not have an ownership or partnership interest in Horwath HTL.1 Table of Contents Foreward.2 Country-Level Highlights.3 Executive Summary.4 Supply Analysis.6 D

3、emand Analysis.10 Financial Performance Indicators.14 Conclusions and Implications.19 Annex.20 Methodology.27 The Short-Term Rental Market:European Countries 2 Foreward In a rapidly evolving tourism landscape,the interplay between unprecedented post-pandemic growth and the strains on local communiti

4、es has never been more evident.This report provides a comprehensive analysis of current trends-from the resurgence in travel numbers to the escalating challenges of overtourism-and the critical need for robust,collaborative solutions.The data clearly indicates that,while the allure of travel remains

5、 undiminished,the infrastructure and social fabric of our destinations are under increasing pressure.As consultants,we recognise that success in this sector depends not merely on seizing revenue opportunities,but equally on safeguarding the long-term sustainability of the communities we serve.Key to

6、 this endeavour is a balanced approach:legislative frameworks must be enforced effectively,and destination management organisations need to be central in orchestrating the interests of diverse stakeholders.This discussion underscores the imperative for strategic,tailored interventions that not only

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根据文章内容,以下是关键点的概括: 1. **市场增长**:2019年至2023年,欧洲短期租赁市场收入增长了72%,达到203亿欧元,其中法国、英国、意大利、西班牙和德国占据了74%的市场份额。 2. **供应情况**:法国以266万张床位领先,意大利和西班牙分别以140万和117万张床位紧随其后。然而,克罗地亚的供应量下降了29%。 3. **需求情况**:2023年,欧洲短期租赁市场共预订了167.4百万个夜晚,其中法国、意大利、西班牙、英国和德国占据了70%的需求。 4. **财务表现**:2023年,平均每间可用房源的月收入(RevPAL)为965欧元,平均每日房价(ADR)为112欧元,均较2019年有显著增长。 5. **市场挑战**:尽管市场整体增长,但存在不均衡现象,一些国家如捷克和爱沙尼亚面临供应和需求下降的问题。需要平衡增长与可持续性,以避免市场过饱和。 以上是对文章主要内容的简要概括。
欧洲短租市场增长迅猛,哪些国家受益最大? 短租市场对欧洲旅游目的地带来哪些挑战? 欧洲各国如何平衡短租市场的发展与可持续性?
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