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1、The Changing MarketplaceTrends,Challenges,and OpportunitiesJanuary 9,2025STRENGTHEN DEMANDFOR POTATOESResearchNutrition&HealthFoodserviceCulinaryRetailConsumerCommunicationsReputation ManagementPrograms in 23 CountriesUnited StatesMexico&Central AmericaAsia&Middle EastGlobal MarketplaceFueled by Chi
2、na,EU-27,India,U.S,Ukraine&RussiaCollectively account for 70%of global output7Growth in World Potato TradeGlobal potato production has experienced steady growth over the past decadeGrowth will be driven by China and India8Growth in World Potato TradeA view to 2030Global production is expected to ris
3、e due9Growth in World Potato TradeA view to 2030Global demand is expected to remain strong Population growth10Growth in World Potato TradeA view to 2030Accelerated urbanization prefer convenient,ready to eat lifestyleUrbanizationRising preference for convenience foods11Growth in World Potato TradeA
4、view to 2030Younger consumers are receptive to globalized eating habitsDietary changes12WPM&Trade Data Monitor LLC55%Increase in Global ExportsOf Frozen Potatoes in Last 10 years2012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/23GlobalNorth America55%24%13WPM&Trade Data Mon
5、itor LLC,M lbs./years to JuneChinese Fry TradeExport:$284M USD 2012/132013/142014/152015/162016/172017/182018/192019/202020/212021/222022/23Chines fry imports in millions of poundsChinese fry exports in millions of pounds14WPM&Trade Data Monitor LLCIndia Fry ExportsExports:$208M USD2012/13 2013/14 2
6、014/15 2015/16 2016/17 2017/18 2018/19 2019/20 2020/21 2021/22 2022/23Domestic MarketplaceU.S.Crop DistributionFoodserviceExportsRetailTotalFrozenDehyFreshChip17U.S.CommerceU.S.ExportsTotal Potato Volume+1.2%since 2019U.S.Department of Commerce.Six countries export over 100K MT,FWETop 6 U.S.Export M